Postimees Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Postimees's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Postimees.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Postimees

App Name : Postimees

Logo：

OS : Android

Network : Facebook,Instagram,Messenger

Developer : Eesti Meedia AS

Publisher : Instagram,Facebook

Total creative ads during the time period : 126

Duration : 813

Popularity : 10,848

Check ASO Keywords of Postimees

2. Postimees’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Postimees in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Postimees in the recent period. As of 2021-03-14, among the Postimees‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Postimees's the proportion of networks impressions are placed like this:

Facebook's proportion is 33.33%,

Audience Network's proportion is 33.33%,

Instagram's proportion is 33.33%,

's proportion is ,

's proportion is .

In the date of 2021-03-14, Postimees‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Postimees

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Postimees. We can see some advertising trends.

Basic Info of Top 3 Ad Creative

	1st	2nd	3rd
Duration	107	107	107
Popularity	531	521	504
Dimensions	600 x 315	600 x 315	600 x 315
Creative Type	Image	Image	Image
Network	Facebook	Audience Network	Messenger
Related Ads	4	4	3
Countries	Estonia	Estonia	Estonia
Language	NA	NA	NA

Through the above analysis, we can see that the most effective channel for Postimees in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Postimees's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Postimees, you can click the app name below to view related reports, or you can find more info in ASOTools.

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ad analysis competitive intelligence Socialpeta Top Grossing Apps