Postmates - Local Restaurant Delivery & Takeout Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Postmates - Local Restaurant Delivery & Takeout's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Postmates - Local Restaurant Delivery & Takeout.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Postmates - Local Restaurant Delivery & Takeout
App Name : Postmates - Local Restaurant Delivery & Takeout
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Postmates Inc.
Publisher : Instagram,Facebook,All Recipes Free - Food Recipes App,Treehouse Table,30 Day Fitness Challenge - Workout at Home,Video Collage Maker
Total creative ads during the time period : 2,814
Duration : 2,428
Popularity : 245,213
Check ASO Keywords of Postmates - Local Restaurant Delivery & Takeout
2. Postmates - Local Restaurant Delivery & Takeout’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Postmates - Local Restaurant Delivery & Takeout in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Postmates - Local Restaurant Delivery & Takeout in the recent period. As of 2021-03-15, among the Postmates - Local Restaurant Delivery & Takeout‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 64.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 24.0%, Carousel category's proportion is 12.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Postmates - Local Restaurant Delivery & Takeout's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 44.93%,
Facebook's proportion is 18.73%,
Instagram's proportion is 18.41%,
Audience Network's proportion is 17.93%,
's proportion is .
In the date of 2021-03-15, Postmates - Local Restaurant Delivery & Takeout‘s network with the most ads is Google Ads(Admob) and its proportion is 52.0%.
3. Top 3 Ad Creative Analysis of Postmates - Local Restaurant Delivery & Takeout
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Postmates - Local Restaurant Delivery & Takeout. We can see some advertising trends.
Top 1 Ad Creative of Postmates - Local Restaurant Delivery & Takeout
Ad Details ：
Headline ：Food & Alcohol Delivered Right to Your Door!
Text ：Sky's Gourmet Marketplace of Marina Del Rey Now Delivers to ALL of Marina Del Rey. Have Food and Alcohol Delivered Promptly Right to Your Door. Call (424) 353-0295 or Click Below!
Top 2 Ad Creative of Postmates - Local Restaurant Delivery & Takeout
Ad Details ：
Headline ：Food & Alcohol Delivered Right to Your Door!
Text ：Sky's Gourmet Marketplace of Marina Del Rey Now Delivers to ALL of Marina Del Rey. Have Food and Alcohol Delivered Promptly Right to Your Door. Call (424) 353-0295 or Click Below!
Top 3 Ad Creative of Postmates - Local Restaurant Delivery & Takeout
Ad Details ：
Headline ：Postmates: Food Delivery, Groceries, Alcohol - Anything from Anywhere
Text ：Order delivery or pickup from more than 600,000 restaurants, retailers, grocers, and more all across your city. Download the app now to get everything you crave, on-demand.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 575 | 541 | 241 |
| Popularity | 999 | 999 | 990 |
| Dimensions | 2048 x 1365 | 2048 x 1365 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Australia,United Kingdom,United States,Canada | Australia,United Kingdom,United States,Canada | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Postmates - Local Restaurant Delivery & Takeout in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Postmates - Local Restaurant Delivery & Takeout's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Postmates - Local Restaurant Delivery & Takeout, you can click the app name below to view related reports, or you can find more info in ASOTools.