Poulpeo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Poulpeo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Poulpeo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Poulpeo
App Name : Poulpeo
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : RetailMeNot, France
Publisher : Instagram,POTO - Photo Collage Editor,OLX Classifieds,GulogGratis,Facebook,Montage Video Musique,TopBuzz: Notícias,Vídeos, GIFs,拼立得 - 美图拼图相机
Total creative ads during the time period : 220
Duration : 735
Popularity : 18,538
Check ASO Keywords of Poulpeo
2. Poulpeo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Poulpeo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Poulpeo in the recent period. As of 2021-05-21, among the Poulpeo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-21, Poulpeo's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-21, Poulpeo‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Poulpeo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Poulpeo. We can see some advertising trends.
Top 1 Ad Creative of Poulpeo
Ad Details ：
Headline ：Cashback & Remboursement !
Text ：Économisez pour Noël en cumulant du cashback et des codes promo sur vos boutiques préférées. Poulpeo est un service entièrement gratuit qui vous rembourse une partie de vos achats lorsque vous commandez en ligne. Que vous achetiez chez Zalando, Darty, La Redoute, Expedia, Asos et 1800 autre...
Top 2 Ad Creative of Poulpeo
Ad Details ：
Headline ：Cashback & Remboursement !
Text ：Économisez pour Noël en cumulant du cashback et des codes promo sur vos boutiques préférées. Poulpeo est un service entièrement gratuit qui vous rembourse une partie de vos achats lorsque vous commandez en ligne. Que vous achetiez chez Zalando, Darty, La Redoute, Expedia, Asos et 1800 autre...
Top 3 Ad Creative of Poulpeo
Ad Details ：
Headline ：Cashback & Remboursement !
Text ：Poulpeo vous propose plus de 1800 offres de cashbacks, réductions et codes promos chez plus de 1800 partenaires afin d’économiser sur votre shopping tout au long de l’année et même pendant les soldes ! 3€ offerts pour toute inscription, profitez-en ! JUSQU’A 40% DU MONTANT DE VOS ACHA...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 124 | 124 | 63 |
| Popularity | 511 | 510 | 432 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 1 |
| Countries | France | France | France |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Poulpeo in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Poulpeo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Poulpeo, you can click the app name below to view related reports, or you can find more info in ASOTools.