Pregnancy + Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pregnancy +'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pregnancy +.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pregnancy +
App Name : Pregnancy +
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Health & Parenting Ltd
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,OLX Classifieds,GulogGratis,appsGratis
Total creative ads during the time period : 1,288
Duration : 2,328
Popularity : 432,746
Check ASO Keywords of Pregnancy +
2. Pregnancy +’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pregnancy + in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pregnancy + in the recent period. As of 2021-03-15, among the Pregnancy +‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.44%, Playable Ads category's proportion is 0.0%, Image category's proportion is 9.36%, Carousel category's proportion is 15.2%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Pregnancy +'s the proportion of networks impressions are placed like this:
Facebook's proportion is 43.75%,
Instagram's proportion is 20.92%,
Audience Network's proportion is 18.16%,
Messenger's proportion is 17.17%,
's proportion is .
In the date of 2021-03-15, Pregnancy +‘s network with the most ads is Instagram and its proportion is 29.24%.
3. Top 3 Ad Creative Analysis of Pregnancy +
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pregnancy +. We can see some advertising trends.
Top 1 Ad Creative of Pregnancy +
Ad Details ：
Headline ：Hay 25 millones de padres felices
Text ：
Top 2 Ad Creative of Pregnancy +
Ad Details ：
Headline ：Hay 20 millones de padres felices
Text ：
Top 3 Ad Creative of Pregnancy +
Ad Details ：
Headline ：Sluit je aan bij 30 miljoen blije ouders 👼
Text ：Get the worldwide No.1 Pregnancy App. Want to see beautiful, interactive images for every week of pregnancy? Join more than 30 million users who already use this Pregnancy App to follow their pregnancy week by week. Our Pregnancy+ App can also be personalized for dads, grandparents and other fami...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 238 | 231 | 264 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 320 | 1080 x 1080 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Mexico,Saudi Arabia,Ireland,Canada,Philippines,Romania,Malaysia,Switzerland,Italy,Germany,Poland,Turkey,Portugal,Russia,Japan,United Arab Emirates,United States,Australia,France | Malaysia,Belgium,United States,United Arab Emirates,United Kingdom,France,Canada,Chile,Portugal,Australia,Spain,Saudi Arabia,Argentina,Colombia,Brazil | Canada,United Kingdom,Netherlands,United Arab Emirates,Australia |
| Language | Spanish | Spanish | English |
Through the above analysis, we can see that the most effective channel for Pregnancy + in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Pregnancy +'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pregnancy +, you can click the app name below to view related reports, or you can find more info in ASOTools.