Project Doughnut Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Project Doughnut's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Project Doughnut.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Project Doughnut
App Name : Project Doughnut
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Bugibba Independent Limited
Publisher : Instagram,Facebook
Total creative ads during the time period : 245
Duration : 284
Popularity : 36,400
Check ASO Keywords of Project Doughnut
2. Project Doughnut’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Project Doughnut in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Project Doughnut in the recent period. As of 2021-03-03, among the Project Doughnut‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-03, Project Doughnut's the proportion of networks impressions are placed like this:
Facebook's proportion is 37.05%,
Audience Network's proportion is 31.48%,
Instagram's proportion is 15.74%,
Messenger's proportion is 15.74%,
's proportion is .
In the date of 2021-03-03, Project Doughnut‘s network with the most ads is Facebook and its proportion is 42.86%.
3. Top 3 Ad Creative Analysis of Project Doughnut
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Project Doughnut. We can see some advertising trends.
Top 1 Ad Creative of Project Doughnut
Ad Details ：
Headline ：Upcoming Delivery Days | Project Doughnut
Text ：If you were looking for a sign to buy doughnuts, - this is it!
We saw you checking out our... 🍩. Weren't sure what to get? Here's 10% off your next Project D order, on us!
Use discount code DOUGHNUTS10 at checkout to get 10% off our fan favourite boxes available for one week only!
This code is only available for a limited time only.
Shop now to avoid missing out.
Top 2 Ad Creative of Project Doughnut
Ad Details ：
Headline ：Upcoming Delivery Days | Project Doughnut
Text ：If you were looking for a sign to buy doughnuts, - this is it!
We saw you checking out our... 🍩. Weren't sure what to get? Here's 10% off your next Project D order, on us!
Use discount code DOUGHNUTS10 at checkout to get 10% off our fan favourite boxes available for one week only!
This code is only available for a limited time only.
Shop now to avoid missing out.
Top 3 Ad Creative of Project Doughnut
Ad Details ：
Headline ：Upcoming Delivery Days | Project Doughnut
Text ：If you were looking for a sign to buy doughnuts, - this is it!
We saw you checking out our... 🍩. Weren't sure what to get? Here's 10% off your next Project D order, on us!
Use discount code DOUGHNUTS10 at checkout to get 10% off our fan favourite boxes available for one week only!
This code is only available for a limited time only.
Shop now to avoid missing out.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 60 | 60 | 60 |
| Popularity | 388 | 386 | 386 |
| Dimensions | 1920 x 1920 | 1920 x 1920 | 1920 x 1920 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Project Doughnut in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Project Doughnut's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Project Doughnut, you can click the app name below to view related reports, or you can find more info in ASOTools.