PropertyGuru Malaysia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PropertyGuru Malaysia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PropertyGuru Malaysia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PropertyGuru Malaysia
App Name : PropertyGuru Malaysia
Logo：
OS : Android
Network : Audience Network,Google Ads(Admob),Facebook
Developer : PropertyGuru
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Total creative ads during the time period : 665
Duration : 550
Popularity : 36,256
Check ASO Keywords of PropertyGuru Malaysia
2. PropertyGuru Malaysia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PropertyGuru Malaysia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PropertyGuru Malaysia in the recent period. As of 2021-01-18, among the PropertyGuru Malaysia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 35.71%, Carousel category's proportion is 64.29%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-18, PropertyGuru Malaysia's the proportion of networks impressions are placed like this:
Facebook's proportion is 53.13%,
Audience Network's proportion is 20.83%,
Instagram's proportion is 15.62%,
Messenger's proportion is 10.42%,
's proportion is .
In the date of 2021-01-18, PropertyGuru Malaysia‘s network with the most ads is Facebook and its proportion is 35.71%.
3. Top 3 Ad Creative Analysis of PropertyGuru Malaysia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PropertyGuru Malaysia. We can see some advertising trends.
Top 1 Ad Creative of PropertyGuru Malaysia
Ad Details ：
Headline ：I Didn't Pay My Rent, Can The Landlord Just Barge Into My Home? | PropertyGuru Malaysia
Text ：Here's what landlords can do to prevent tenants taking advantage of them.
Top 2 Ad Creative of PropertyGuru Malaysia
Ad Details ：
Headline ：I Didn't Pay My Rent, Can The Landlord Just Barge Into My Home? | PropertyGuru Malaysia
Text ：Here's what landlords can do to prevent tenants taking advantage of them.
Top 3 Ad Creative of PropertyGuru Malaysia
Ad Details ：
Headline ：I Didn't Pay My Rent, Can The Landlord Just Barge Into My Home? | PropertyGuru Malaysia
Text ：Here's what landlords can do to prevent tenants taking advantage of them.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 32 | 32 | 32 |
| Popularity | 159 | 158 | 157 |
| Dimensions | 770 x 433 | 770 x 433 | 770 x 433 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Malaysia | Malaysia | Malaysia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for PropertyGuru Malaysia in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free PropertyGuru Malaysia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PropertyGuru Malaysia, you can click the app name below to view related reports, or you can find more info in ASOTools.