ProPublica Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the ProPublica's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ProPublica.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of ProPublica

App Name : ProPublica



OS : iOS

Network : Facebook,Twitter,Instagram

Developer : ProPublica

Publisher : Facebook,Instagram

Total creative ads during the time period : 196

Duration : 1,844

Popularity : 26,363

Check ASO Keywords of ProPublica

2. ProPublica’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ProPublica in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of ProPublica in the recent period. As of 2021-05-16, among the ProPublica‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-16, ProPublica's the proportion of networks impressions are placed like this:

Facebook's proportion is 50.0%,

Instagram's proportion is 50.0%,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-05-16, ProPublica‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of ProPublica

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ProPublica. We can see some advertising trends.

Top 1 Ad Creative of ProPublica

Ad Details :

Headline :If You’re Over 50, Chances Are the Decision to Leave a Job Won’t be Yours — ProPublica

Text :A new data analysis by ProPublica and the Urban Institute shows more than half of older U.S. workers are pushed out of longtime jobs before they choose to retire, suffering financial damage that is often irreversible.

Top 2 Ad Creative of ProPublica

Ad Details :

Headline :Listen to Children Who’ve Just Been Separated From Their Parents at the Border — ProPublica

Text :We have some dark ugly hearted people in charge of our nation. Using children for political leverage, it's everything that's wrong with human nature and politics. Just appalling. Please LIKE and SHARE if you agree.

Top 3 Ad Creative of ProPublica

Ad Details :

Headline :Rich Gibson is NOT for Howard County

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 440 862 513
Popularity 999 999 999
Dimensions 1200 x 630 1200 x 630 1280 x 1280
Creative Type Image Image Video
Network Facebook Facebook Facebook
Related Ads 1 2 1
Countries United States,Canada,Australia,United Kingdom United States Canada,Australia,United States,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for ProPublica in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free ProPublica's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to ProPublica, you can click the app name below to view related reports, or you can find more info in ASOTools.