ProPublica Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ProPublica's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ProPublica.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ProPublica
App Name : ProPublica
Logo：
OS : iOS
Network : Facebook,Twitter,Instagram
Developer : ProPublica
Publisher : Facebook,Instagram
Total creative ads during the time period : 196
Duration : 1,844
Popularity : 26,363
Check ASO Keywords of ProPublica
2. ProPublica’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ProPublica in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ProPublica in the recent period. As of 2021-05-16, among the ProPublica‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-16, ProPublica's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-16, ProPublica‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of ProPublica
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ProPublica. We can see some advertising trends.
Top 1 Ad Creative of ProPublica
Ad Details ：
Headline ：If You’re Over 50, Chances Are the Decision to Leave a Job Won’t be Yours — ProPublica
Text ：A new data analysis by ProPublica and the Urban Institute shows more than half of older U.S. workers are pushed out of longtime jobs before they choose to retire, suffering financial damage that is often irreversible.
Top 2 Ad Creative of ProPublica
Ad Details ：
Headline ：Listen to Children Who’ve Just Been Separated From Their Parents at the Border — ProPublica
Text ：We have some dark ugly hearted people in charge of our nation. Using children for political leverage, it's everything that's wrong with human nature and politics. Just appalling. Please LIKE and SHARE if you agree.
Top 3 Ad Creative of ProPublica
Ad Details ：
Headline ：Rich Gibson is NOT for Howard County
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 440 | 862 | 513 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 630 | 1200 x 630 | 1280 x 1280 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | United States,Canada,Australia,United Kingdom | United States | Canada,Australia,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ProPublica in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ProPublica's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ProPublica, you can click the app name below to view related reports, or you can find more info in ASOTools.