Publix Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Publix's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Publix.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Publix
App Name : Publix
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Publix Super Markets Inc.
Publisher : Instagram,Facebook,点泡泡 - Tap Tap Bubble,宝宝的水果魔法游戏 -比切水果切西瓜好玩！,Classic Urdu Nursery Rhymes,成语词典-成语释义及故事
Total creative ads during the time period : 342
Duration : 2,229
Popularity : 34,601
Check ASO Keywords of Publix
2. Publix’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Publix in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Publix in the recent period. As of 2021-03-14, among the Publix‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Publix's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-14, Publix‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Publix
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Publix. We can see some advertising trends.
Top 1 Ad Creative of Publix
Ad Details ：
Headline ：A Simpler Way to Save
Text ：Join Club Publix for a more personalized way to shop for your favorites, and save money in the process. Terms & conditions apply.
Top 2 Ad Creative of Publix
Ad Details ：
Headline ：A Simpler Way to Save
Text ：Join Club Publix for a more personalized way to shop for your favorites, and save money in the process. Terms & conditions apply.
Top 3 Ad Creative of Publix
Ad Details ：
Headline ：A Simpler Way to Save
Text ：Join Club Publix for a more personalized way to shop for your favorites, and save money in the process. Terms & conditions apply.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 57 | 57 | 57 |
| Popularity | 340 | 340 | 340 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Publix in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Publix's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Publix, you can click the app name below to view related reports, or you can find more info in ASOTools.