Pulse Dating Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pulse Dating's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pulse Dating.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pulse Dating
App Name : Pulse Dating
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Pulse Holdings LLC
Publisher : Instagram
Total creative ads during the time period : 4
Duration : 13
Popularity : 302
Check ASO Keywords of Pulse Dating
2. Pulse Dating’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pulse Dating in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pulse Dating in the recent period. As of 2020-08-26, among the Pulse Dating‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-26, Pulse Dating's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.09%,
Messenger's proportion is 26.09%,
Facebook's proportion is 23.91%,
Audience Network's proportion is 23.91%,
's proportion is .
In the date of 2020-08-26, Pulse Dating‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Pulse Dating
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pulse Dating. We can see some advertising trends.
Top 1 Ad Creative of Pulse Dating
Ad Details ：
Headline ：Pulse Dating
Text ：Pulse is a new way to make real-time connections at live events and locations, such as concerts and bars. It's the old-fashioned way of meeting people with a touch of technology. It’s very easy to use! - Simply check the Pulse map or the Best Spots to find a location where there are lots of si....
Top 2 Ad Creative of Pulse Dating
Ad Details ：
Headline ：Pulse Dating
Text ：Pulse is a new way to make real-time connections at live events and locations, such as concerts and bars. It's the old-fashioned way of meeting people with a touch of technology. It’s very easy to use! - Simply check the Pulse map or the Best Spots to find a location where there are lots of si....
Top 3 Ad Creative of Pulse Dating
Ad Details ：
Headline ：Pulse Dating
Text ：Pulse is a new way to make real-time connections at live events and locations, such as concerts and bars. It's the old-fashioned way of meeting people with a touch of technology. It’s very easy to use! - Simply check the Pulse map or the Best Spots to find a location where there are lots of si....
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 12 | 12 | 11 |
| Popularity | 77 | 77 | 74 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pulse Dating in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Pulse Dating's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pulse Dating, you can click the app name below to view related reports, or you can find more info in ASOTools.