Purple SMS Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Purple SMS's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Purple SMS.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Purple SMS
App Name : Purple SMS
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network
Developer : Rockville Centre
Publisher : 通話録音PLUS,فیلتر شکن قوی و پرسرعت Fox , فیلتر شکن برای تلگرام,Call Recorder for Android,Apps Backup - Restore, Share,إسمك في إكليل ورد,Bird Calls, Sounds & Ringtones,Hide photos and videos - Calculator vault,Image To PDF Converter : Docs Scanner 2018 HD,أخبار مصر,Recover deleted files
Total creative ads during the time period : 55
Duration : 279
Popularity : 3,866
Check ASO Keywords of Purple SMS
2. Purple SMS’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Purple SMS in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Purple SMS in the recent period. As of 2020-10-29, among the Purple SMS‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-29, Purple SMS's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-29, Purple SMS‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Purple SMS
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Purple SMS. We can see some advertising trends.
Top 1 Ad Creative of Purple SMS
Ad Details ：
Headline ：The most popular emoji sticker
Text ：Download free emoji now
Top 2 Ad Creative of Purple SMS
Ad Details ：
Headline ：The most popular emoji sticker
Text ：Download free emoji now
Top 3 Ad Creative of Purple SMS
Ad Details ：
Headline ：The most popular emoji sticker
Text ：Download the most popular free emoji to make your chatting more interesting and cool
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 110 | 37 | 33 |
| Popularity | 846 | 197 | 163 |
| Dimensions | 204 x 360 | 406 x 720 | 406 x 720 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Canada,United States,Australia | United States,Australia,Canada,United Kingdom | United Kingdom,Australia,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Purple SMS in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Purple SMS's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Purple SMS, you can click the app name below to view related reports, or you can find more info in ASOTools.