QQMusic Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the QQMusic’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps QQMusic.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of QQMusic

App Name : QQMusic

Logo

QQMusic-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),今日头条,趣头条

Developer : 腾讯公司

Publisher : 糗事百科,中华万年历,疯狂猜成语,今日头条,Walk Band - Multitracks Music,啪啪旅行,元贝驾考

Total creative ads during the time period : 1,698

Duration : 2,082

Popularity : 59,420

2. QQMusic’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser QQMusic in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of QQMusic in the recent period. As of 2020-09-07, among the QQMusic‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 25.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 75.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, QQMusic’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 36.7%,

金山联盟’s proportion is 21.75%,

趣头条’s proportion is 3.64%,

WIFI万能钥匙’s proportion is 1.21%,

’s proportion is .

In the date of 2020-09-07, QQMusic‘s network with the most ads is 趣头条 and its proportion is 37.5%.

3. Top 3 Ad Creative Analysis of QQMusic

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of QQMusic. We can see some advertising trends.

Top 1 Ad Creative of QQMusic

Ad Details :

Headline :怀旧经典老歌曲100首,这里免费听!快下载试试吧~

Text :怀旧经典老歌曲100首,这里免费听!

Top 2 Ad Creative of QQMusic

Ad Details :

Headline :遇见心动的声音,遇见心动的她;更多经典就在QQ音乐

Text :

Top 3 Ad Creative of QQMusic

Ad Details :

Headline :遇见心动的声音,遇见心动的她;更多经典就在QQ音乐

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 127 196 196
Popularity 909 830 829
Dimensions 720 x 1280 1280 x 720 1280 x 720
Creative Type Video Image Image
Network 西瓜视频 腾讯社交广告(广点通)
Related Ads 1 2 2
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for QQMusic in recent advertising is 西瓜视频, and the main creative type is Video.

In conclusion: The above is a free QQMusic’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to QQMusic, you can click the app name below to view related reports.