QQ音乐 - 让生活充满音乐 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the QQ音乐 - 让生活充满音乐's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps QQ音乐 - 让生活充满音乐.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of QQ音乐 - 让生活充满音乐
App Name : QQ音乐 - 让生活充满音乐
Logo：
OS : iOS
Network : 腾讯社交广告（广点通）,今日头条,趣头条
Developer : Tencent Technology (Shenzhen) Company Limited
Publisher : 糗事百科,火山直播,今日头条,百思不得姐
Total creative ads during the time period : 2,149
Duration : 1,700
Popularity : 48,790
Check ASO Keywords of QQ音乐 - 让生活充满音乐
2. QQ音乐 - 让生活充满音乐’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser QQ音乐 - 让生活充满音乐 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of QQ音乐 - 让生活充满音乐 in the recent period. As of 2021-03-11, among the QQ音乐 - 让生活充满音乐‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, QQ音乐 - 让生活充满音乐's the proportion of networks impressions are placed like this:
今日头条's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, QQ音乐 - 让生活充满音乐‘s network with the most ads is 今日头条 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of QQ音乐 - 让生活充满音乐
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of QQ音乐 - 让生活充满音乐. We can see some advertising trends.
Top 1 Ad Creative of QQ音乐 - 让生活充满音乐
Ad Details ：
Headline ：花粥《纸短情长》
Text ：岁月无法停留，流云的等候
Top 2 Ad Creative of QQ音乐 - 让生活充满音乐
Ad Details ：
Headline ：邓紫棋《回忆的沙漏》十年经典
Text ：10周年版特别上线！由邓紫棋和团队一起重新演绎编制，共同打造
Top 3 Ad Creative of QQ音乐 - 让生活充满音乐
Ad Details ：
Headline ：10周年版特别上线！由邓紫棋和团队一起重新演...
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 269 | 194 | 182 |
| Popularity | 999 | 808 | 757 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） | 网易新闻 |
| Related Ads | 1 | 2 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for QQ音乐 - 让生活充满音乐 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free QQ音乐 - 让生活充满音乐's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to QQ音乐 - 让生活充满音乐, you can click the app name below to view related reports, or you can find more info in ASOTools.