R-PUR Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the R-PUR's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps R-PUR.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of R-PUR
App Name : R-PUR
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : R-PUR
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 175
Duration : 662
Popularity : 19,858
Check ASO Keywords of R-PUR
2. R-PUR’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser R-PUR in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of R-PUR in the recent period. As of 2021-03-14, among the R-PUR‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 73.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 26.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, R-PUR's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.48%,
Facebook's proportion is 27.48%,
Messenger's proportion is 22.81%,
Audience Network's proportion is 22.23%,
's proportion is .
In the date of 2021-03-14, R-PUR‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of R-PUR
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of R-PUR. We can see some advertising trends.
Top 1 Ad Creative of R-PUR
Ad Details ：
Headline ：R-PUR vous accompagne depuis 2015
Text ：On choisit ce que l'on mange, mais pas ce que l'on respire. R-PUR vous permet de reprendre le contrôle. Inspirez, vous resterez en bonne santé.
Top 2 Ad Creative of R-PUR
Ad Details ：
Headline ：Votre compagnon le plus précieux depuis 2015
Text ：Créez un cocon d'air pur où vous serez le plus en sécurité.
Top 3 Ad Creative of R-PUR
Ad Details ：
Headline ：Masque antipollution Made In France 🇫🇷
Text ：Adapté à tous types de casques, notre masque antipollution filtre 99.98% des particules fines.
Respirez naturellement et profitez d'un air pur dès maintenant 🌳
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 65 | 65 | 100 |
| Popularity | 400 | 400 | 290 |
| Dimensions | 354 x 426 | 426 x 426 | |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 3 |
| Countries | France,Belgium,Switzerland | Switzerland,Belgium,France | France,Belgium,Switzerland |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for R-PUR in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free R-PUR's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to R-PUR, you can click the app name below to view related reports, or you can find more info in ASOTools.