RaceChip+ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the RaceChip+'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RaceChip+.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of RaceChip+
App Name : RaceChip+
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Smart Vehicle Engineering GmbH
Publisher : Facebook,Instagram
Total creative ads during the time period : 125
Duration : 429
Popularity : 64,983
Check ASO Keywords of RaceChip+
2. RaceChip+’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser RaceChip+ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of RaceChip+ in the recent period. As of 2021-03-13, among the RaceChip+‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, RaceChip+'s the proportion of networks impressions are placed like this:
Facebook's proportion is 51.01%,
Instagram's proportion is 48.99%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-13, RaceChip+‘s network with the most ads is Facebook and its proportion is 56.1%.
3. Top 3 Ad Creative Analysis of RaceChip+
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RaceChip+. We can see some advertising trends.
Top 1 Ad Creative of RaceChip+
Ad Details ：
Headline ：Chip tuning Audi A4 (B8) 2.0 TDI | +27 Hp | The new RaceChip GTS
Text ：{{product.custom_label_3}}
Top 2 Ad Creative of RaceChip+
Ad Details ：
Headline ：Chip tuning Mercedes-Benz Sprinter (W906) 215 CDI | +43 Hp | The new RaceChip GTS
Text ：{{product.custom_label_3}}
Top 3 Ad Creative of RaceChip+
Ad Details ：
Headline ：Throttle tuning BMW X1 (F48) 18d | RaceChip XLR
Text ：{{product.custom_label_3}}
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 376 | 410 | 410 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Austria,Netherlands,Germany,Turkey,Sweden,Mexico,France,Denmark,Italy,Ireland,Spain,United States,India,Brazil,Japan,Russia,United Kingdom,Belgium | Switzerland,Japan,Spain,Sweden,Ireland,United States,Turkey,Italy,France,Poland,United Kingdom,Germany,Belgium,Netherlands,India,Denmark,Brazil,Mexico,Austria | Austria,United Kingdom,Belgium,Netherlands,France,Switzerland,Italy,Russia,India,Brazil,Ireland,Germany,Turkey,Denmark,Mexico,Spain,Japan,Canada,Sweden |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for RaceChip+ in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free RaceChip+'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to RaceChip+, you can click the app name below to view related reports, or you can find more info in ASOTools.