RacerKing Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the RacerKing's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RacerKing.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of RacerKing
App Name : RacerKing
Logo：
OS : iOS
Network : Instagram,Messenger,Facebook
Developer : Small Beautiful
Publisher : Instagram,Freeroam City Online,gooz io,Pig Evolution,多層停車場 3D-駕駛模擬器,Ketchapp Winter Sports
Total creative ads during the time period : 83
Duration : 184
Popularity : 29,570
Check ASO Keywords of RacerKing
2. RacerKing’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser RacerKing in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of RacerKing in the recent period. As of 2021-03-15, among the RacerKing‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, RacerKing's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.67%,
Instagram's proportion is 29.26%,
Audience Network's proportion is 19.54%,
Messenger's proportion is 19.54%,
's proportion is .
In the date of 2021-03-15, RacerKing‘s network with the most ads is Instagram and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of RacerKing
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RacerKing. We can see some advertising trends.
Top 1 Ad Creative of RacerKing
Ad Details ：
Headline ：
Text ：The best mobile game!
Top 2 Ad Creative of RacerKing
Ad Details ：
Headline ：
Text ：The best mobile game!
Top 3 Ad Creative of RacerKing
Ad Details ：
Headline ：
Text ：The best mobile game!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 183 | 183 | 174 |
| Popularity | 992 | 991 | 988 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for RacerKing in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free RacerKing's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to RacerKing, you can click the app name below to view related reports, or you can find more info in ASOTools.