Rakuten Fashion Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Rakuten Fashion’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rakuten Fashion.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Rakuten Fashion

App Name : Rakuten Fashion

Logo

Rakuten Fashion-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : Rakuten, Inc.

Publisher :

Total creative ads during the time period : 412

Duration : 63

Popularity : 42,796

2. Rakuten Fashion’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Rakuten Fashion in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Rakuten Fashion in the recent period. As of 2020-09-07, among the Rakuten Fashion‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Rakuten Fashion’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Rakuten Fashion‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Rakuten Fashion

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rakuten Fashion. We can see some advertising trends.

Top 1 Ad Creative of Rakuten Fashion

Ad Details :

Headline :雑誌x通販が楽しめるアプリ

Text :  

Top 2 Ad Creative of Rakuten Fashion

Ad Details :

Headline :雑誌x通販が楽しめるアプリ

Text :  

Top 3 Ad Creative of Rakuten Fashion

Ad Details :

Headline :雑誌x通販が楽しめるアプリ

Text :  

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 41 41 41
Popularity 227 226 225
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Instagram Audience Network Messenger
Related Ads 1 1 1
Countries Japan Japan Japan
Language Japanese Japanese Japanese

Through the above analysis, we can see that the most effective channel for Rakuten Fashion in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free Rakuten Fashion’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Rakuten Fashion, you can click the app name below to view related reports.