Rally Rd. Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rally Rd.'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rally Rd..
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rally Rd.
App Name : Rally Rd.
Logo：
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : RSE Markets, Inc.
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Günlük Aşk Falı,Buraco Mano a Mano,Buraco Justificado Mano a Mano,POTO - Photo Collage Editor,Radarbot: Speedcams Detector,数学智力题对于天才儿童
Total creative ads during the time period : 914
Duration : 1,043
Popularity : 63,591
Check ASO Keywords of Rally Rd.
2. Rally Rd.’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rally Rd. in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rally Rd. in the recent period. As of 2021-03-14, among the Rally Rd.‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Rally Rd.'s the proportion of networks impressions are placed like this:
Instagram's proportion is 96.39%,
Facebook's proportion is 3.61%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-14, Rally Rd.‘s network with the most ads is Instagram and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of Rally Rd.
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rally Rd.. We can see some advertising trends.
Top 1 Ad Creative of Rally Rd.
Ad Details ：
Headline ：
Text ：Invest in some of the most valuable pieces of modern history, starting at $1, with no minimum purchase. Initial Offerings are open NOW. Join hundreds of thousands of collectors building their portfolios, on Rally.
Top 2 Ad Creative of Rally Rd.
Ad Details ：
Headline ：
Text ：One of the most famous accolades in all of sports, the Heisman Memorial Trophy has been awarded every year since 1935 to the most outstanding player in college football. Of the 137 trophies produced (both winners and their schools were issued trophies beginning in 1966), at least 11 Heismans have come up for sale in the last two decades. #37HEISMAN is the third Heisman Trophy ever issued and was presented to Halfback Clint Frank of Yale University in 1937. With winners prohibited from selling their trophies since 1999, #37HEISMAN is one of a limited set of Heismans available for public sale.
Top 3 Ad Creative of Rally Rd.
Ad Details ：
Headline ：
Text ：🏆 A piece of legendary sports memorabilia that rarely comes to market. Own equity in one of the first Heisman trophies ever awarded, for $46 per share, no minimums. IPO open now on the Rally app.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 204 | 82 | 68 |
| Popularity | 997 | 595 | 441 |
| Dimensions | 400 x 400 | 1080 x 1080 | 426 x 426 |
| Creative Type | Video | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | Canada,United Kingdom,Australia,United States | United States,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Rally Rd. in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Rally Rd.'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rally Rd., you can click the app name below to view related reports, or you can find more info in ASOTools.