Rappi: Súper y Comida Online Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rappi: Súper y Comida Online's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rappi: Súper y Comida Online.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rappi: Súper y Comida Online
App Name : Rappi: Súper y Comida Online
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Rappi
Publisher : Instagram,Facebook,Canasta - Card Game,GulogGratis,Fotor - Photo Editor&Collage,Drift Mania Championship
Total creative ads during the time period : 10,000
Duration : 1,875
Popularity : 2,489,353
Check ASO Keywords of Rappi: Súper y Comida Online
2. Rappi: Súper y Comida Online’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rappi: Súper y Comida Online in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rappi: Súper y Comida Online in the recent period. As of 2021-03-15, among the Rappi: Súper y Comida Online‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 23.15%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.37%, Carousel category's proportion is 1.48%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Rappi: Súper y Comida Online's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.03%,
Facebook's proportion is 26.66%,
Messenger's proportion is 23.59%,
Audience Network's proportion is 22.72%,
's proportion is .
In the date of 2021-03-15, Rappi: Súper y Comida Online‘s network with the most ads is Instagram and its proportion is 28.08%.
3. Top 3 Ad Creative Analysis of Rappi: Súper y Comida Online
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rappi: Súper y Comida Online. We can see some advertising trends.
Top 1 Ad Creative of Rappi: Súper y Comida Online
Ad Details ：
Headline ：Pizzaria Camelo
Text ：Temos o prazer de estarmos preparados para receber o seu pedido nesta noite. Na Camelo as nossas receitas são especialmente preparadas para levar os seus sabores preferidos até a sua casa. Aproveite o 50% OFF e faça seu pedido!
Top 2 Ad Creative of Rappi: Súper y Comida Online
Ad Details ：
Headline ：Pizzaria Camelo
Text ：Temos o prazer de estarmos preparados para receber o seu pedido nesta noite. Na Camelo as nossas receitas são especialmente preparadas para levar os seus sabores preferidos até a sua casa. Aproveite o 50% OFF e faça seu pedido!
Top 3 Ad Creative of Rappi: Súper y Comida Online
Ad Details ：
Headline ：Pizzaria Camelo
Text ：Temos o prazer de estarmos preparados para receber o seu pedido nesta noite. Na Camelo as nossas receitas são especialmente preparadas para levar os seus sabores preferidos até a sua casa. Aproveite o 50% OFF e faça seu pedido!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 181 | 181 | 181 |
| Popularity | 989 | 989 | 989 |
| Dimensions | 337 x 600 | 337 x 600 | 337 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Rappi: Súper y Comida Online in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Rappi: Súper y Comida Online's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rappi: Súper y Comida Online, you can click the app name below to view related reports, or you can find more info in ASOTools.