RBC Mobile Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the RBC Mobile's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RBC Mobile.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of RBC Mobile
App Name : RBC Mobile
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Royal Bank of Canada
Publisher : Instagram,梦幻花园 (Gardenscapes),Blue Light Filter - Night Mode, Night Shift,Fotor - Photo Editor&Collage,GulogGratis,地铁跑酷 - 官方中文版,Alarm Clock,Jewel Legend - Match 3 Games
Total creative ads during the time period : 486
Duration : 1,419
Popularity : 38,222
Check ASO Keywords of RBC Mobile
2. RBC Mobile’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser RBC Mobile in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of RBC Mobile in the recent period. As of 2021-03-15, among the RBC Mobile‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, RBC Mobile's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.29%,
Messenger's proportion is 25.2%,
Audience Network's proportion is 24.85%,
Facebook's proportion is 24.66%,
's proportion is .
In the date of 2021-03-15, RBC Mobile‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of RBC Mobile
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RBC Mobile. We can see some advertising trends.
Top 1 Ad Creative of RBC Mobile
Ad Details ：
Headline ：Rapide, simple et sûr
Text ：
Top 2 Ad Creative of RBC Mobile
Ad Details ：
Headline ：Rapide, simple et sûr
Text ：
Top 3 Ad Creative of RBC Mobile
Ad Details ：
Headline ：Fast, Easy & Secure
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 240 | 240 | 236 |
| Popularity | 998 | 998 | 998 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada | Canada | Canada |
| Language | French | French | English |
Through the above analysis, we can see that the most effective channel for RBC Mobile in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free RBC Mobile's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to RBC Mobile, you can click the app name below to view related reports, or you can find more info in ASOTools.