Readappy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Readappy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Readappy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Readappy
App Name : Readappy
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Giancarlo Giuliani
Publisher :
Total creative ads during the time period : 3
Duration : 464
Popularity : 1,987
Check ASO Keywords of Readappy
2. Readappy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Readappy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Readappy in the recent period. As of 2021-01-05, among the Readappy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-05, Readappy's the proportion of networks impressions are placed like this:
Audience Network's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-01-05, Readappy‘s network with the most ads is Audience Network and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Readappy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Readappy. We can see some advertising trends.
Top 1 Ad Creative of Readappy
Ad Details ：
Headline ：Installa l'app per smartphone e tablet...
Text ：Libri, anteprime, gruppi di lettura e club letterari. Scopri Readappy, il social della lettura!
Top 2 Ad Creative of Readappy
Ad Details ：
Headline ：Installa l'app per smartphone e tablet...
Text ：Libri, anteprime, gruppi di lettura e club letterari. Scopri Readappy, il social della lettura!
Top 3 Ad Creative of Readappy
Ad Details ：
Headline ：Prova l'app per smartphone e tablet...
Text ：Readappy is the social network for enthusiast readers. Create your own library, recommend books and note recommendations of other readers. Read preview and buy. Find everything about books and authors with just few clicks. Improve your player performance gaining awards and climbing the rankings o...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 221 | 221 | 42 |
| Popularity | 922 | 920 | 145 |
| Dimensions | 1920 x 1080 | 1920 x 1080 | 600 x 554 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 4 | 4 | 2 |
| Countries | San Marino,Italy | San Marino,Italy | Ireland,United Kingdom,Italy,United States |
| Language | Italian | Italian | English |
Through the above analysis, we can see that the most effective channel for Readappy in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Readappy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Readappy, you can click the app name below to view related reports, or you can find more info in ASOTools.