Readmoo 看書 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Readmoo 看書's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Readmoo 看書.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Readmoo 看書
App Name : Readmoo 看書
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : eCrowdmedia
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,30 Day Fitness Challenge - Workout at Home,99Türkiye Turkish Dating,WomanLog Period Tracker & Calendar
Total creative ads during the time period : 226
Duration : 635
Popularity : 19,676
Check ASO Keywords of Readmoo 看書
2. Readmoo 看書’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Readmoo 看書 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Readmoo 看書 in the recent period. As of 2021-03-15, among the Readmoo 看書‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 37.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 62.5%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Readmoo 看書's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.47%,
Audience Network's proportion is 34.87%,
Messenger's proportion is 28.47%,
Instagram's proportion is 1.19%,
's proportion is .
In the date of 2021-03-15, Readmoo 看書‘s network with the most ads is Messenger and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of Readmoo 看書
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Readmoo 看書. We can see some advertising trends.
Top 1 Ad Creative of Readmoo 看書
Ad Details ：
Headline ：比爾蓋茲推薦暢銷經典，電子書現正優惠中！
Text ：
Top 2 Ad Creative of Readmoo 看書
Ad Details ：
Headline ：比爾蓋茲推薦暢銷經典，電子書現正優惠中！
Text ：
Top 3 Ad Creative of Readmoo 看書
Ad Details ：
Headline ：爆肝籌備八年、中文世界首創！讀墨家庭帳號貼心上線
Text ：一本好書輪流看，又有自己專屬閱讀進度，根本家庭虛擬圖書館！不過⋯⋯
1.家庭帳號最多可以幾個人一起用呢？
2.兒童帳號跟成人帳號有什麼不一樣？
3.加入後有天想退出另組家庭可以嗎？
我們還準備了家庭帳號專屬好禮，只到 11/2 哦！
▷前往啟用：rebrand.ly/b329a
#mooTube
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 206 | 206 | 148 |
| Popularity | 852 | 852 | 598 |
| Dimensions | 1200 x 628 | 1200 x 628 | 400 x 224 |
| Creative Type | Image | Image | Video |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 6 |
| Countries | Taiwan,Hong Kong | Hong Kong,Taiwan | Taiwan,Hong Kong,Macau |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Readmoo 看書 in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Readmoo 看書's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Readmoo 看書, you can click the app name below to view related reports, or you can find more info in ASOTools.