ReadNow: Audio e Books Library Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the ReadNow: Audio e Books Library's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ReadNow: Audio e Books Library.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of ReadNow: Audio e Books Library

App Name : ReadNow: Audio e Books Library

Logo：

OS : iOS

Network : Facebook,Audience Network,Messenger

Developer : 成都凤鸣轩网络科技有限公司

Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Montage Video Musique,POTO - Photo Collage Editor,SmartNews: Local Breaking News

Total creative ads during the time period : 4,718

Duration : 581

Popularity : 274,443

Check ASO Keywords of ReadNow: Audio e Books Library

2. ReadNow: Audio e Books Library’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ReadNow: Audio e Books Library in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of ReadNow: Audio e Books Library in the recent period. As of 2021-03-15, among the ReadNow: Audio e Books Library‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, ReadNow: Audio e Books Library's the proportion of networks impressions are placed like this:

Audience Network's proportion is 25.59%,

Instagram's proportion is 25.59%,

Messenger's proportion is 25.42%,

Facebook's proportion is 23.39%,

's proportion is .

In the date of 2021-03-15, ReadNow: Audio e Books Library‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of ReadNow: Audio e Books Library

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ReadNow: Audio e Books Library. We can see some advertising trends.

Top 3 Ad Creative of ReadNow: Audio e Books Library

Ad Details ：

Headline ：Her boyfriend cheated on her with her best friend...

Text ：Jingshi City, 8:00 P.M.
Emily Bai was on her way home from a long and tiring day of working overtime, when she suddenly received a call—it was from the police.
"Hello. Is this Ms. Bai?" the officer asked. "Yes, " replied Emily. "Your friends, Mr. Jack Gu and Ms. Rose Xu have been arrested. They both insisted that they were meeting each other at the hotel for a date. Could you please come down to the station and testify that they are indeed a couple, so that I can let them go…"

The shocking news froze Emily's body to the point where she couldn't move a single muscle. Her mind struggled to form thoughts and sentences; she couldn't concentrate on anything else the officer had to say. She didn't realize that she had hung up on the police officer and somehow managed to take a taxi to the police station.

When she arrived at the police station…

With a single glance, she recognized the man and the woman sitting together in the hall. The man was her boyfriend, Jack Gu, and sitting next to him was her friend, Rose Xu. They were leaning against each other like a couple on their honeymoon.

With her fists clenched; the anger boiling in her eyes like the infernal flames, Emily walked towards them. One step at a time; her feet felt like lead.

Rose's eyes were the first to catch Emily's. "I am so sorry, Emmy..." said Rose with her deceitful eyes, pretending to be apologetic.

Jack turned around and saw his girlfriend walking towards them. Without thinking, he spontaneously pushed Rose away and stood up in a rush, before Emily could even say anything. "Hey Emmy, " Jack greeted with a sheepish grin.

He was panic-stricken, nervously shifting his eyes away from Emily's. His body went numb as he lost the courage to face Emily.

"Tell her everything, Jack, " Rose suggested.

"Nonsense. Stop it! Don't even joke about that." Jack glared at Rose, warning her to stop from spilling anything else. He turned to Emily again. "Emmy, I promise I'll explain everything to you later, but right now, I need you to tell the police that we're innocent, " he requested as if it were a matter of course.

He reached out his hand, but Emily wouldn't take it. She managed to squeeze out a sentence in response, "You'd better have a good explanation for this." She stared at Jack in disgust.

After going through the necessary paperwork and formalities, Jack and Rose were released and the three of them left the police station together.

"Jack, how could you do this to me!" Emily yelled angrily after stepping out of the police station.

"Listen to me. Emmy!" Jack frowned and pleaded, trying to hold Emily's hand as she pulled herself away.

"I don't want to hear a single word from you! Not after you've been caught red handed, having an affair with another woman, " Emily howled at Jack. "How did you feel about the police officer’s accusation? If I had known what was really going on, I would have never come to the station to bail you out." Emily wiped the tears off her reddened eyes, full of anger and disappointment.

To think they had the nerves to have the police call and ask Emily to bail them out, Emily felt sick to her stomach. Well, they got what they wanted if they were trying to disgust her!

Embarrassed by Emily's words, Jack snapped back at her, "Yeah, I slept with Rose. So what?"

After hearing those words, Emily felt light-headed and her heart sunk to her feet. She struggled to keep her balance. Jack approached her to help, but Emily pushed him away as if she had touched something dirty.

"Just go! Stay away from me!"

Jack felt like his heart was being pierced by a thousand needles. "Emmy, " he murmured and finally changed to a softer tone, "Forget about the other girls. You're the only one I love; my one and only."

Jack's words incited Rose's jealousy, but she pretended to be understanding and tried to persuade Emily in a soft voice. "He's right, Emmy. You and Jack are made for each other. I could never steal him away from you…"

"Shut up!" Emily sternly interrupted Rose, gnashing her teeth in anger, "You have no right to say anything! We're done! We are no longer friends."

"Emmy, please don't do this to me..." Rose pleaded in a sad tone while her eyes were like a bad disguise, clumsily revealing her complacence and arrogance.

Hmph, if it were not for Jack, she would have never made friends with a woman like Emily! Now that she had accomplished what she set out to do, making the extra effort seemed quite unnecessary.

"Emmy, don't make a mountain out of a mole-hill, " said Jack impatiently. "I've promised that I will only love and marry you. What else do you want?

"Make a mountain out of a mole-hill? By love, do you mean cheating on me and lying to me the whole time? Sorry, but I will not stand for that kind of love any longer!"

"Is it not enough that I love only you and you alone?"

"It's not enough. Love needs loyalty. But, you obviously, are not loyal to me!"

Jack burst out laughing because he found her words to be amusing and as naive as a newborn babe. He said to her, "Emmy, I'm the firstborn and only son of my father; the Master of Gu clan. I will never have only one woman by my side no matter if I'm single or married. Do you understand?

You should learn to accept that before we get married. The sooner, the better."

"But the place of my wife will only be left for you. Other women will come and go, but your position will never change."

In his head, Jack imagined that he sounded romantic and charming, while waiting for Emily to be moved by his words, and jump into his arms.

"Thwack!" Emily served him a mercilessly, tight slap across his face.

Jack's face stung as he tilted his head. Clearly visible under the street lamp, her hand had left a red welt on his face. His eyes were filled with shock as he staggered backwards.

How dare she slap him?

Rose was stunned, motionless. She recollected her senses and feigned concern by checking his face, only to be rejected by Jack at once.

"Emily, what's wrong with you?" Jack howled angrily, looking at her with disbelief and fury.

Born with a silver spoon in his mouth, he had never been hit by anyone since he came to this world.

Thinking of his cruel words and his lack of remorse, Emily also trembled with rage. "I never realized how deplorable and arrogant you are, until now."

Share a husband with other women? How could he even dream of this?

Although she was looking right at him, her eyes felt an odd sensation of strangeness, as if she had never really known him at all.

"Jack, I'm breaking up with you. We're done."

Emily was ready to leave, exhausted and lacking the strength to put up with the drama any longer. She harbored resentment in her heart but soon realized that there was no point in allowing him to extend her misery, because he would turn her world upside down.

"I disagree!" Jack roared. Suddenly, he sensed a fear of loss as if he was going to lose something valuable and irreplaceable to him...

Just as he was about to run after Emily, Rose came from behind and hugged him tightly.

"Jack, don't leave me alone…" Rose skillfully placed her arms around Jack's waist and touched him while persuading him gently, "Emmy is just too angry to think clearly right now. She didn't mean that. You should give her some time to calm down. You are such a great guy. How could she give up on you?"

Once Jack understood what Rose had said, he eventually calmed down.

The Gu clan, a prestigious clan with centuries of prosperous history, was the main source of the city's political power. They could almost do whatever they wanted in this city. Jack Gu was his father's only son and heir, which showed his incomparable status in society. Apart from that, he was also blessed with striking good looks. How could Emily find another man like him?

It would do her good to take a few days off to cool down and reconsider their relationship. Meanwhile, Jack thought she must came to be aware of the fact that even though he loved her; his patience was not without limitations. If he had been slapped by anyone else other than Emily, he would have broken their hands!

"Jack, I'm feeling a little cold." Rose smiled and continued to wake the beast within him. Her voice had the softness and sweetness no man could resist.

Jack wrapped his arms around Rose's waist at once and said, "Uh, let's go inside the car and get you warm."

Getting a woman was as easy and meaningless as having a meal for Jack.

However, Emily was his favorite one.

...

Although they were only together for three years, Emily had given him her sincerest devotion. It shook her up to experience such a shocking betrayal from her boyfriend and best friend at the same time. In a daze, she went to a bar to drown her sorrows in alcohol.

It was around 2 A.M in the morning. Emily walked out of the bar alone, totally drunk out of her mind. She took off her high heels and staggered across the middle of the road.

A glaringly bright headlight caught her attention. Emily froze in her tracks, confused and puzzled. She stood there, helplessly watching a black Maybach driving straight towards her.

"Ouch——" Emily fell down, as the car screeched to a halt right in front of her.

Meanwhile, inside the car, the impact from the sudden brake, caused the person in the back, who was resting with his eyes closed, to jump off from his seat. He opened his eyes with a frown of dissatisfaction on his face. He cast a sharp glance at Sam, the person driving the car, who also happened to be his personal assistant.

"What happened?"

"Mr. Gu, " Sam replied, as beads of sweat broke out from his forehead. He continued, "Someone appeared in front of the car out of nowhere, but I hit the brakes as hard as I could. I didn't hit the person for sure. It must be a racketeer."

"Go and have a look."

"Yes, Mr. Gu."

Sam immediately got out of the car to check on the person. The first thing that came into sight under the streetlight, was a beautiful woman lying in front of their car, unconscious. As Sam went to have a closer look, he soon noticed the strong smell of alcohol on her. She didn't seem to be a racketeer.

"Hey, miss! Wake up!"

It came as a shock to him, when he recognized the person in front of him.

'Isn't she Emily Bai, Mr. Jack's girlfriend? How did she end up here like this?' Sam wondered.

Fortunately, it was him who was driving the car. If it were someone else, she might have gotten run over!

Sam did not dare to make a decision on his own without proper authorization, so he hurried back for his boss' instruction. "Mr. Gu, the person lying unconscious in front of our car is Mr. Jack's girlfriend, Miss Emily Bai. She seems to be highly inebriated..."

Jacob Gu's eyes flipped wide open. He remembered her, the girl Jack had brought back home before. She was a lovely girl with a sweet smile. With another second's hesitation he demanded, "Get her inside the car."

As soon as he received the order, Sam lifted Emily up to the car at once

Emily felt discomfort lying awkwardly in the car. She mumbled, opened her eyes, and then stared blankly at the man who was sitting beside her and pressing his forehead between his eye-brows. Emily asked, "Who are you..."

The man turned to look at her, with a blank expression on his face.

Emily widened her eyes and finally recognized who the man next to her was. She stammered, "Ja- Jacob? It...It is you!"

Jacob ignored her and told Sam to drive straight to Jack's house.

The mere utterance of Jack's name infuriated Emily immediately. "I don't want to go to his place. I've broken up with him!"

"Broke up?" Jacob repeated her words in a casual manner and raised his eyebrows.

"Yes, we broke up..." Emily sniffled. The tears gushed out of her eyes as soon as she recalled what had happened earlier that day. Emily broke down and continued, "He slept with another woman...

And was held up in the police station!"

She deliberately described the matter in a serious tone without realizing that she was coming off as a primary school student, complaining to her teacher.

Jacob squinted his long and narrow eyes at her words. 'It seems like Jack hasn't been disciplined in a while, ' Jacob thought.

As a matter of fact, Jacob never asked for too much of his nephew, because he was not really related to Jack by blood. He didn't mind the occasional philandering, just as long as Jack didn't drag the Gu's family name to the mud with allegations.

"Jacob, you need to teach him a serious lesson!"

Jacob continued to deliberately ignore Emily as she angrily stressed her words again. Emilysimply assumed that he didn't hear what she was saying, so she moved closer to Jacob. She clenched Jacob's collar, pulled him closer towards her and said, "Did you hear what I said?"

Jacob frowned and pushed her hands off, causing her to lose balance and fall on face first onto his lap.

Jacob struggled to catch his breath for a moment.

"You should teach him a lesson!" Emily's voice was soft and enticing; it hooked and scratched at the heart of most men.

"I should teach you a lesson first." Jacob pushed Emily's head away and whispered hoarsely, "Get up!"

Was she doing this on purpose?

"Jack is unfaithful! And you, you must be a bad one too! No men in the world ..." Emily said. Emily leaned against him and refused to sit up straight. She was acting like a stubborn child gone rogue.

Under different circumstances, she wouldn't have dared to look at Jacob, for she was scared of his ruthlessness. However, at that moment, under the influence of the alcohol, Emily was being absolutely reckless, and she was spewing whatever nonsense that came into her head, without considering its consequences.

"He said I'd have to get used to his illicit relationships with other women apart from myself!" Emily angrily switched her anger to Jacob, "You are probably the same as him...

And you are a CEO yourself, so you must be surrounded by flocks of women, enough to fill a football stadium, fawning over you all the time..."

Jacob was starting to lose his patience; gradually the look of displeasure appeared in his eyes. He realized how difficult it was to get rid of a drunken woman. Jacob tried pushing her away; she kept falling down, and then clinging back to him like a sticky candy. Emily had lost all sense of shame.

Emily's recklessness did not stop there. She reached out her hands and rested them around his shoulders. With a smile on her face, she said to him, "Jacob, are you having kidney deficiency problems? Ah?"

That was the straw that broke the camel's back. Now she was toying with his pride and manhood. Jacob was in a fit of insurmountable rage.

Emily, however, showed no signs of being afraid; she smiled back and looked into his eyes. Her beautifully hypnotic eyes, swollen now but still too attarctive to be true, twinkled with a sharp gleam like that of diamonds under the moonlight. Spots of Jacob's reflection danced in her irises, as if he were the apple of her eye.

"You reckless woman! You've brought this upon yourself."

He suffered a sudden momentarily lapse of reason, as he clasped the back of her head with his big hand, and pulled her face closer.

"Uh..." All of her unspoken drunken babble got swallowed by his deep insatiable kiss.

A fit of strong feelings came over Jacob. Just as he intended to move forward to the next step, he was abruptly interrupted by Sam's voice from the driver's seat.

"Mr. Gu, we've reached Theodore Villa." This was Jack's villa; where he lived alone since he became an adult.

Jacob finally gently let go. "Turn the car around; go back to Tyrone Mansion, " his tone was full of displeasure.

"Yes, Mr. Gu!" Although Sam did not dare to have a peek, he was smart enough to understand what was happening in the back; thanks to the noise.

"Miss Bai is Mr. Jack's girlfriend. How could Mr. Jacob..." Sam wondered.

Sam kept hearing them making out in the back. He suddenly wished he were deaf, so he wouldn't be able to hear what they were doing.

The car sped off and soon arrived at Tyrone Mansion.

Jacob helped Emily out of the car and carried her all the way into the villa. He held her gently; helped her up the stairs and brought her to the master bedroom.

Emily was so exhausted from having an excessively eventful day, she wanted to fall asleep at the very sight of a bed. Jacob, however, wasn’t done yet.

After the one-night stand...

The next afternoon, Emily woke up from a long and deep sleep. Her entire body ached as if she had been run over by a train last night.

She looked around to see if there was anyone else in the room, only to find that she was the only person in the room. Emily stared blankly at the exquisitely designed engravings on the ceiling. Fragments of last night's memory slowly seeped into her mind; the fragments came together like puzzle pieces and formed an indescribable image...

Boom!

Figuratively speaking, Emily's head exploded in an instant. 'I, I seemed to have slept with a man last night! And, the man... the man is Jack's uncle, Jacob!

......

Book title：The Spoiled Girl
Click the “Download” button to download the 【ReadNow】app and read more exciting novels.

Basic Info of Top 3 Ad Creative

	1st	2nd	3rd
Duration	76	75	72
Popularity	223	219	218
Dimensions	1080 x 1080	1200 x 1200	1080 x 1080
Creative Type	Image	Image	Image
Network	Facebook	Facebook	Instagram
Related Ads	2	2	2
Countries	United States	Australia,United Kingdom,Canada,United States	United Kingdom,Ireland,New Zealand
Language	English	English	English

Through the above analysis, we can see that the most effective channel for ReadNow: Audio e Books Library in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free ReadNow: Audio e Books Library's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to ReadNow: Audio e Books Library, you can click the app name below to view related reports, or you can find more info in ASOTools.

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