Reckon Payroll Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Reckon Payroll’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Reckon Payroll.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Reckon Payroll
App Name : Reckon Payroll
Logo：
OS : Android
Network : Google Ads(Admob),Yahoo,Facebook
Developer : Reckon Ltd
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Total creative ads during the time period : 21
Duration : 117
Popularity : 2,050
2. Reckon Payroll’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Reckon Payroll in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Reckon Payroll in the recent period. As of 2020-09-05, among the Reckon Payroll‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Reckon Payroll’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-05, Reckon Payroll‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Reckon Payroll
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Reckon Payroll. We can see some advertising trends.
Top 1 Ad Creative of Reckon Payroll
Ad Details ：
Headline ：Reckon Payroll App
Text ：Ato Approved \x26 Jobkeeper Ready
Top 2 Ad Creative of Reckon Payroll
Ad Details ：
Headline ：Payroll that’s made for mobile
Text ：Hassle free payroll that’s made for mobile. Manage employees & pay runs on the go.
Top 3 Ad Creative of Reckon Payroll
Ad Details ：
Headline ：Payroll that’s made for mobile
Text ：Hassle free payroll that’s made for mobile. Manage employees & pay runs on the go.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 68 | 7 | 6 |
| Popularity | 194 | 64 | 61 |
| Dimensions | 512 x 250 | 1200 x 627 | 1200 x 627 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | Yahoo | Yahoo |
| Related Ads | 2 | 1 | 1 |
| Countries | Canada,United States,Australia,United Kingdom | Canada,United States,Australia,United Kingdom | United Kingdom,Australia,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Reckon Payroll in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Reckon Payroll’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Reckon Payroll, you can click the app name below to view related reports.