Rekor Go Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rekor Go's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rekor Go.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rekor Go
App Name : Rekor Go
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Rekor
Publisher : Facebook,Instagram
Total creative ads during the time period : 42
Duration : 61
Popularity : 5,583
Check ASO Keywords of Rekor Go
2. Rekor Go’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rekor Go in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rekor Go in the recent period. As of 2021-03-14, among the Rekor Go‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 55.56%, Playable Ads category's proportion is 0.0%, Image category's proportion is 44.44%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Rekor Go's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.9%,
Instagram's proportion is 33.9%,
Audience Network's proportion is 16.1%,
Messenger's proportion is 16.1%,
's proportion is .
In the date of 2021-03-14, Rekor Go‘s network with the most ads is Facebook and its proportion is 38.89%.
3. Top 3 Ad Creative Analysis of Rekor Go
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rekor Go. We can see some advertising trends.
Top 1 Ad Creative of Rekor Go
Ad Details ：
Headline ：Available now for iOS and Android.
Text ：Be one of the first to experience our industry-leading license plate recognition on your phone! 📱
Top 2 Ad Creative of Rekor Go
Ad Details ：
Headline ：Available now for iOS and Android.
Text ：Be one of the first to experience our industry-leading license plate recognition on your phone! 📱
Top 3 Ad Creative of Rekor Go
Ad Details ：
Headline ：Available now for iOS and Android.
Text ：Be one of the first to experience our industry-leading license plate recognition on your phone! 📱
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 41 | 41 | 41 |
| Popularity | 226 | 226 | 226 |
| Dimensions | 240 x 426 | 426 x 240 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Canada,Australia | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Rekor Go in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Rekor Go's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rekor Go, you can click the app name below to view related reports, or you can find more info in ASOTools.