Reolink Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Reolink's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Reolink.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Reolink
App Name : Reolink
Logo：
OS : Android
Network : Google Ads(Admob),YouTube,Facebook
Developer : Reolink Digital Technology Co., Ltd.
Publisher : Ice Cream D’Lite,Mobile Phone Ringtones 2020 For Android,宝贝英雄——拯救城市！,Hisnul Muslim,Motion Detector,SkyAlert,Accident Informer,Protractor - A practical angle measuring tool,Safe Days
Total creative ads during the time period : 815
Duration : 982
Popularity : 72,846
Check ASO Keywords of Reolink
2. Reolink’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Reolink in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Reolink in the recent period. As of 2021-05-17, among the Reolink‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-17, Reolink's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-17, Reolink‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Reolink
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Reolink. We can see some advertising trends.
Top 1 Ad Creative of Reolink
Ad Details ：
Headline ：Reolink® PoE Cameras & Systems
Text ：Protect your home & family against invasions with Reolink all-in-1 surveillance cameras.
Top 2 Ad Creative of Reolink
Ad Details ：
Headline ：Reolink
Text ：reolink.com/product/argus-2/
Top 3 Ad Creative of Reolink
Ad Details ：
Headline ：Best WIfi Security Camera
Text ：Enjoy peace of mind with 24/7 monitoring for your home & business. Get Protected Today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 115 | 178 | 46 |
| Popularity | 885 | 553 | 263 |
| Dimensions | 600 x 314 | 1060 x 175 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | YouTube | Google Ads(Admob) |
| Related Ads | 1 | 3 | 1 |
| Countries | United Kingdom,United States,Australia,Canada | United States,Canada,United Kingdom,Australia | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Reolink in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Reolink's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Reolink, you can click the app name below to view related reports, or you can find more info in ASOTools.