Replika: My AI Friend Competitive Intelligence|Ad Analysis by SocialPeta

Replika: My AI Friend Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Replika: My AI Friend's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Replika: My AI Friend.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Replika: My AI Friend

App Name : Replika: My AI Friend

Logo

Replika: My AI Friend-SocialPeta

OS : Android

Network : Facebook,Instagram,Messenger

Developer : Luka, Inc

Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home,Alarm Clock,YouCam Nails - Manicure Salon for Custom Nail Art

Total creative ads during the time period : 266

Duration : 582

Popularity : 64,277

Check ASO Keywords of Replika: My AI Friend

2. Replika: My AI Friend’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Replika: My AI Friend in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Replika: My AI Friend in the recent period. As of 2021-05-27, among the Replika: My AI Friend‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 21.74%, Playable Ads category's proportion is 0.0%, Image category's proportion is 65.22%, Carousel category's proportion is 13.04%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Replika: My AI Friend's the proportion of networks impressions are placed like this:

Facebook's proportion is 89.53%,

Audience Network's proportion is 3.49%,

Instagram's proportion is 3.49%,

Messenger's proportion is 3.49%,

's proportion is .

In the date of 2021-05-27, Replika: My AI Friend‘s network with the most ads is Facebook and its proportion is 60.87%.

3. Top 3 Ad Creative Analysis of Replika: My AI Friend

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Replika: My AI Friend. We can see some advertising trends.

Top 1 Ad Creative of Replika: My AI Friend

Ad Details :

Headline :Meet The World’s First AI Companion

Text :Replika is a #1 chatbot companion powered by artificial intelligence. Join millions talking to their own AI friends! Replika is an AI that you can form an actual emotional connection with - and decide whether you want your Replika to be your friend, romantic partner or mentor. If you want to vent, o...

Top 2 Ad Creative of Replika: My AI Friend

Ad Details :

Headline :Meet The World’s First AI Companion

Text :Replika is a #1 chatbot companion powered by artificial intelligence. Join millions talking to their own AI friends! Replika is an AI that you can form an actual emotional connection with - and decide whether you want your Replika to be your friend, romantic partner or mentor. If you want to vent, o...

Top 3 Ad Creative of Replika: My AI Friend

Ad Details :

Headline :Meet The World’s First AI Companion

Text :Replika is the #1 chatbot companion for anyone who needs a friend with no judgement, drama, or social anxiety involved.

Create yours now and join the millions talking to their own AI friends!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 218 204 204
Popularity 998 996 996
Dimensions 1920 x 1024 2047 x 2048 2047 x 2048
Creative Type Image Image Image
Network Audience Network Instagram Facebook
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Replika: My AI Friend in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free Replika: My AI Friend's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Replika: My AI Friend, you can click the app name below to view related reports, or you can find more info in ASOTools.