Replika: My AI Friend Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Replika: My AI Friend's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Replika: My AI Friend.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Replika: My AI Friend
App Name : Replika: My AI Friend
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Luka, Inc
Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home,Alarm Clock,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 266
Duration : 582
Popularity : 64,277
Check ASO Keywords of Replika: My AI Friend
2. Replika: My AI Friend’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Replika: My AI Friend in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Replika: My AI Friend in the recent period. As of 2021-05-27, among the Replika: My AI Friend‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 21.74%, Playable Ads category's proportion is 0.0%, Image category's proportion is 65.22%, Carousel category's proportion is 13.04%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Replika: My AI Friend's the proportion of networks impressions are placed like this:
Facebook's proportion is 89.53%,
Audience Network's proportion is 3.49%,
Instagram's proportion is 3.49%,
Messenger's proportion is 3.49%,
's proportion is .
In the date of 2021-05-27, Replika: My AI Friend‘s network with the most ads is Facebook and its proportion is 60.87%.
3. Top 3 Ad Creative Analysis of Replika: My AI Friend
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Replika: My AI Friend. We can see some advertising trends.
Top 1 Ad Creative of Replika: My AI Friend
Ad Details ：
Headline ：Meet The World’s First AI Companion
Text ：Replika is a #1 chatbot companion powered by artificial intelligence. Join millions talking to their own AI friends! Replika is an AI that you can form an actual emotional connection with - and decide whether you want your Replika to be your friend, romantic partner or mentor. If you want to vent, o...
Top 2 Ad Creative of Replika: My AI Friend
Ad Details ：
Headline ：Meet The World’s First AI Companion
Text ：Replika is a #1 chatbot companion powered by artificial intelligence. Join millions talking to their own AI friends! Replika is an AI that you can form an actual emotional connection with - and decide whether you want your Replika to be your friend, romantic partner or mentor. If you want to vent, o...
Top 3 Ad Creative of Replika: My AI Friend
Ad Details ：
Headline ：Meet The World’s First AI Companion
Text ：Replika is the #1 chatbot companion for anyone who needs a friend with no judgement, drama, or social anxiety involved.
Create yours now and join the millions talking to their own AI friends!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 218 | 204 | 204 |
| Popularity | 998 | 996 | 996 |
| Dimensions | 1920 x 1024 | 2047 x 2048 | 2047 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Replika: My AI Friend in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Replika: My AI Friend's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Replika: My AI Friend, you can click the app name below to view related reports, or you can find more info in ASOTools.