CartaCapital Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the CartaCapital's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps CartaCapital.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of CartaCapital
App Name : CartaCapital
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : CartaCapital
Publisher : Facebook,Instagram,OranMatik,GulogGratis,G Plus,Gazetematik - Bütün Gazeteler,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 189
Duration : 988
Popularity : 13,796
Check ASO Keywords of CartaCapital
2. CartaCapital’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser CartaCapital in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of CartaCapital in the recent period. As of 2021-05-22, among the CartaCapital‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-22, CartaCapital's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-22, CartaCapital‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of CartaCapital
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of CartaCapital. We can see some advertising trends.
Top 1 Ad Creative of CartaCapital
Ad Details ：
Headline ：Sócio Digital+ a R$0,99 no primeiro mês
Text ：Na edição 1064 de CartaCapital: PECADOS DO ACUSADOR: Deltan Dellagnol foi patrocinado por setores empresariais poupados pela Lava Jato e planejou usar a esposa como laranja Assine, seja um #SocioCartaCapital e garanta sua revista impressa ou digital e mais vantagens como descontos, promoções e boletins exclusivos
Top 2 Ad Creative of CartaCapital
Ad Details ：
Headline ：Padre Julio Lancellotti recebe novas ameaças após ataques virtuais de deputado - CartaCapital
Text ：Que sociedade é essa onde quem ajuda aos que mais precisam é ameaçado e atacado? O padre Julio Lancellotti realiza um trabalho exemplar coordenando a Pastoral do Povo de Rua, da Arquidiocese de São Paulo, e vem sofrendo ataques covardes e baixos. Toda nossa solidariedade ao padre Julio e aqueles que seguem os ensinamentos de Jesus no cuidado aos mais carentes e necessitados.
Top 3 Ad Creative of CartaCapital
Ad Details ：
Headline ：Aline Torres: negra, periférica, feminista e candidata pelo PSDB
Text ：Compartilho com vocês uma entrevista minha à CartaCapital, que conta um pouco da minha trajetória, os motivos da minha candidatura a deputada federal e responde alguns dos vários questionamentos que escuto todo dia. Porquê o PSDB?! Rsrs
Vamos juntos promover uma renovação e mudança efetiva da situação que vivemos hoje. Confira a entrevista e depois me conta aqui o que achou!
#VoteEmMulheres #VoteNelas
#SouNegra #SouJovem #SouMulher #SouAline
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 31 | 24 |
| Popularity | 418 | 149 | 119 |
| Dimensions | 1080 x 1080 | 1200 x 720 | 768 x 512 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil | Brazil,Angola,Portugal | Angola,Brazil,Portugal |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for CartaCapital in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free CartaCapital's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to CartaCapital, you can click the app name below to view related reports, or you can find more info in ASOTools.