Rexel UK Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rexel UK's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rexel UK.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rexel UK
App Name : Rexel UK
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Rexel UK
Publisher : Instagram,Facebook,Yeni Kelime Oyunu 2018 - Türkçe Oyun,岡部友監修／美尻サロン,汽车货物运输 - 越野赛车和模拟停车场,123 Kids Fun GAMES: Math & Alphabet Games for Kids,宝宝拼图:动物 - 熊大叔儿童教育游戏
Total creative ads during the time period : 336
Duration : 558
Popularity : 69,348
Check ASO Keywords of Rexel UK
2. Rexel UK’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rexel UK in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rexel UK in the recent period. As of 2021-05-23, among the Rexel UK‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, Rexel UK's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-23, Rexel UK‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Rexel UK
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rexel UK. We can see some advertising trends.
Top 1 Ad Creative of Rexel UK
Ad Details ：
Headline ：🔨 Don't Miss Out!
Text ：🔨 Open a trade account, in-branch or online and receive a DeWalt cordless drill FREE after your 3rd order is placed within 1 month of opening! We'll give you a £10 Greggs voucher with your first order too! Min order value £125.
Top 2 Ad Creative of Rexel UK
Ad Details ：
Headline ：Get a FREE cordless drill
Text ：🚨 Don't forget if you open a trade account, in-branch or online, you will receive a DeWalt cordless drill FREE as a thank you after your 3rd order is placed within 1 month of opening! We'll give you a £10 Greggs voucher with your first order too! Min order value £125. It's quick and easy to register - sign up here: https://www.rexel.co.uk/uki/register
Top 3 Ad Creative of Rexel UK
Ad Details ：
Headline ：Get a FREE cordless drill
Text ：🚨 Don't forget if you open a trade account, in-branch or online, you will receive a DeWalt cordless drill FREE as a thank you after your 3rd order is placed within 1 month of opening! We'll give you a £10 Greggs voucher with your first order too! Min order value £125. It's quick and easy to register - sign up here: https://www.rexel.co.uk/uki/register
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 20 | 24 | 24 |
| Popularity | 102 | 89 | 89 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 2 | 2 |
| Countries | Australia,Canada,United States,United Kingdom | Australia,United Kingdom,Canada,United States | United Kingdom,Australia,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Rexel UK in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Rexel UK's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rexel UK, you can click the app name below to view related reports, or you can find more info in ASOTools.