Rimi Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rimi's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rimi.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rimi
App Name : Rimi
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Rimi Baltic SIA
Publisher : Facebook,Instagram,Play Canasta and Burraco,AppBox Pro,Buraco Justificado Mano a Mano,Minesweeper GO - classic mines game,Merge Airline Tycoon-Idle Airplane Business Game
Total creative ads during the time period : 717
Duration : 202
Popularity : 44,283
Check ASO Keywords of Rimi
2. Rimi’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rimi in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rimi in the recent period. As of 2021-05-28, among the Rimi‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.0%, Carousel category's proportion is 40.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Rimi's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Rimi‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Rimi
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rimi. We can see some advertising trends.
Top 1 Ad Creative of Rimi
Ad Details ：
Headline ：Рецепты Rimi 🥣
Text ：Нашли рецепт, но лень искать продукты?🍳
Теперь добавьте ВСЕ ингредиенты в корзину одним щелчком мыши!
Да здравствуют новые вкусы на кухне с более чем 900 рецептов Rimi!😊
Top 2 Ad Creative of Rimi
Ad Details ：
Headline ：Rimi Receptes 🥣
Text ：Atradi recepti, bet slinkums meklēt produktus?🍳
Tagad pievieno VISAS sastāvdaļas grozam tikai ar 1 klikšķi!
Lai dzīvo jaunas garšas virtuvē ar vairāk nekā 900 Rimi receptēm!😊
Top 3 Ad Creative of Rimi
Ad Details ：
Headline ：Rimi Receptes 🥣
Text ：Iepirkšanās un gatavošana kļuvusi vēl vieglāka!🍳 Izvēlies kādu no 900+ Rimi receptēm un liec grozā visu ar 1 klikši!
Lai garšīgi eksperimenti virtuvē!😊
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 61 | 61 | 61 |
| Popularity | 460 | 445 | 353 |
| Dimensions | 426 x 426 | 426 x 426 | 595 x 600 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 8 | 8 | 4 |
| Countries | Russia,Latvia | Latvia,Russia | Latvia,Russia |
| Language | Russian | NA | NA |
Through the above analysis, we can see that the most effective channel for Rimi in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Rimi's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rimi, you can click the app name below to view related reports, or you can find more info in ASOTools.