Rise of Empires: Ice and Fire Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rise of Empires: Ice and Fire's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rise of Empires: Ice and Fire.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rise of Empires: Ice and Fire
App Name : Rise of Empires: Ice and Fire
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Long Tech Network Limited
Publisher : Instagram,Facebook,Treehouse Table,UC Mini-Download Video Status & Movies,USA Weather forecast,Photo Editor & Pic Collage - Sweet Selfie Camera,Tandem Language Exchange: Speak & learn languages
Total creative ads during the time period : 10,000
Duration : 958
Popularity : 1,597,751
Check ASO Keywords of Rise of Empires: Ice and Fire
2. Rise of Empires: Ice and Fire’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rise of Empires: Ice and Fire in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rise of Empires: Ice and Fire in the recent period. As of 2021-03-15, among the Rise of Empires: Ice and Fire‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 94.49%, Playable Ads category's proportion is 0.0%, Image category's proportion is 5.51%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Rise of Empires: Ice and Fire's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.81%,
Audience Network's proportion is 24.09%,
Instagram's proportion is 23.18%,
Messenger's proportion is 22.59%,
Google Ads(Admob)'s proportion is 2.34%.
In the date of 2021-03-15, Rise of Empires: Ice and Fire‘s network with the most ads is Audience Network and its proportion is 23.55%.
3. Top 3 Ad Creative Analysis of Rise of Empires: Ice and Fire
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rise of Empires: Ice and Fire. We can see some advertising trends.
Top 1 Ad Creative of Rise of Empires: Ice and Fire
Ad Details ：
Headline ：Have your troops ready
Text ：Win with your brain!😎😎😎 #freegames #highlyaddictive #hotgames2019
Top 2 Ad Creative of Rise of Empires: Ice and Fire
Ad Details ：
Headline ：Have your troops ready
Text ：Win with your brain!😎😎😎
#freegames #highlyaddictive #hotgames2019
Top 3 Ad Creative of Rise of Empires: Ice and Fire
Ad Details ：
Headline ：Have your troops ready
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 393 | 393 | 325 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 2 | 1 | 1 |
| Countries | Austria,Taiwan,Russia,Portugal,Australia,Germany,Italy,Israel,Indonesia,Sweden,United States,Turkey,Canada,Spain | United States,Turkey,Germany,Canada,Portugal,Taiwan,Spain,Indonesia | Austria,Romania,Portugal,Uganda,Italy,Spain,Sweden,Australia,Cocos (Keeling) Islands,Canada,Germany,United States,Indonesia,Israel,Mexico |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Rise of Empires: Ice and Fire in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Rise of Empires: Ice and Fire's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rise of Empires: Ice and Fire, you can click the app name below to view related reports, or you can find more info in ASOTools.