RND.de - Nachrichten Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the RND.de - Nachrichten's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RND.de - Nachrichten.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of RND.de - Nachrichten
App Name : RND.de - Nachrichten
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : RND RedaktionsNetzwerk Deutschland GmbH
Publisher : Instagram,Facebook
Total creative ads during the time period : 81
Duration : 403
Popularity : 6,166
Check ASO Keywords of RND.de - Nachrichten
2. RND.de - Nachrichten’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser RND.de - Nachrichten in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of RND.de - Nachrichten in the recent period. As of 2020-12-02, among the RND.de - Nachrichten‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-02, RND.de - Nachrichten's the proportion of networks impressions are placed like this:
Facebook's proportion is 45.72%,
Instagram's proportion is 45.72%,
Messenger's proportion is 8.56%,
's proportion is ,
's proportion is .
In the date of 2020-12-02, RND.de - Nachrichten‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of RND.de - Nachrichten
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RND.de - Nachrichten. We can see some advertising trends.
Top 1 Ad Creative of RND.de - Nachrichten
Ad Details ：
Headline ：Pflegekasse: Steigende Einnahmen, sinkende Zahlungen an Pflegeheime
Text ：Dietmar Bartsch: „Jens Spahn spart bei Pflegeheimen, obwohl die Pflegeversicherung Rekordeinnahmen hat. Bezahlen müssen es die Heimbewohner und deren Familien über explodierende Eigenanteile und die Altenpfleger über magere Löhne.“
Top 2 Ad Creative of RND.de - Nachrichten
Ad Details ：
Headline ：Pflegekasse: Steigende Einnahmen, sinkende Zahlungen an Pflegeheime
Text ：Dietmar Bartsch: „Jens Spahn spart bei Pflegeheimen, obwohl die Pflegeversicherung Rekordeinnahmen hat. Bezahlen müssen es die Heimbewohner und deren Familien über explodierende Eigenanteile und die Altenpfleger über magere Löhne.“
Top 3 Ad Creative of RND.de - Nachrichten
Ad Details ：
Headline ：Keine Rentenerhöhung 2021? Linke lehnt Nullrunde ab - auch in Corona-Krise
Text ：In der Corona-Krise droht bei der Rente im kommenden Jahr eine Nullrunde. Linken-Fraktionschef Dietmar Bartsch lehnt das ab. Er macht einen Vorschlag, woher das Geld für eine Rentenerhöhung kommen soll.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 38 | 38 | 35 |
| Popularity | 189 | 188 | 174 |
| Dimensions | 4200 x 2363 | 4200 x 2363 | 3118 x 1754 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Germany | Germany | Germany |
| Language | English | English | German |
Through the above analysis, we can see that the most effective channel for RND.de - Nachrichten in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free RND.de - Nachrichten's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to RND.de - Nachrichten, you can click the app name below to view related reports, or you can find more info in ASOTools.