Roamler Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Roamler's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Roamler.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Roamler
App Name : Roamler
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Roamler B.V.
Publisher : Instagram,Facebook
Total creative ads during the time period : 79
Duration : 704
Popularity : 11,780
Check ASO Keywords of Roamler
2. Roamler’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Roamler in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Roamler in the recent period. As of 2021-04-30, among the Roamler‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-30, Roamler's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.06%,
Audience Network's proportion is 25.06%,
Instagram's proportion is 24.94%,
Messenger's proportion is 24.94%,
's proportion is .
In the date of 2021-04-30, Roamler‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Roamler
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Roamler. We can see some advertising trends.
Top 1 Ad Creative of Roamler
Ad Details ：
Headline ：Word je eigen baas
Text ：Welke taken kun je verwachten? Roamler helpt grote merken de beschikbaarheid en zichtbaarheid van hun producten te garanderen in onder andere supermarkten, winkels, cafés en restaurants. We zullen je vragen korte vragenlijsten in te vullen, foto's te maken, op pad te gaan als mystery shopper, schap...
Top 2 Ad Creative of Roamler
Ad Details ：
Headline ：Téléchargez l'application Roamler
Text ：Vous avez envie d'aller en vacances? Avec l'application #Roamler, vous pouvez financer vos vacances bien méritées après Corona! Effectuez des missions rémunérées dans votre région, où, quand et à quelle fréquence vous le souhaitez. Pensez aux mystery visits, aux vérifications de produits, le merchandising et beaucoup plus! --- Téléchargez l'application Roamler maintenant! https://roamler.com/fr/crowd
Top 3 Ad Creative of Roamler
Ad Details ：
Headline ：Téléchargez l'application Roamler
Text ：Vous avez envie d'aller en vacances? Avec l'application #Roamler, vous pouvez financer vos vacances bien méritées après Corona! Effectuez des missions rémunérées dans votre région, où, quand et à quelle fréquence vous le souhaitez. Pensez aux mystery visits, aux vérifications de produits, le merchandising et beaucoup plus! --- Téléchargez l'application Roamler maintenant! https://roamler.com/fr/crowd
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 92 | 50 | 50 |
| Popularity | 331 | 298 | 298 |
| Dimensions | 600 x 314 | 1280 x 682 | 1152 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 2 | 1 | 1 |
| Countries | Belgium,United States | Central African,Belgium,Monaco,Switzerland,Congo,France,Luxembourg | Monaco,Congo,France,Belgium,Central African,Luxembourg,Switzerland |
| Language | Dutch | French | French |
Through the above analysis, we can see that the most effective channel for Roamler in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Roamler's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Roamler, you can click the app name below to view related reports, or you can find more info in ASOTools.