Rossmann PL Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Rossmann PL’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rossmann PL.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Rossmann PL

App Name : Rossmann PL

Logo

Rossmann PL-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Rossmann SDP sp. z o.o.

Publisher : Alarm Clock,Sweet Selfie Camera:Beauty cam,photoselfie editor,BeautyPlus - Easy Photo Editor Selfie Camera,30 Day Fitness Challenge - Workout at Home,Joy Doodle: Movie Color & Draw,7 Minute Workout,fake call pizza game 2

Total creative ads during the time period : 1,344

Duration : 521

Popularity : 102,244

2. Rossmann PL’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Rossmann PL in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Rossmann PL in the recent period. As of 2020-09-07, among the Rossmann PL‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 14.29%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 57.14%, Carousel category’s proportion is 28.57%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Rossmann PL’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 60.77%,

Instagram’s proportion is 39.23%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Rossmann PL‘s network with the most ads is Facebook and its proportion is 78.57%.

3. Top 3 Ad Creative Analysis of Rossmann PL

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rossmann PL. We can see some advertising trends.

Top 1 Ad Creative of Rossmann PL

Ad Details :

Headline :CLEANIC NATURALS

Text :Sprawdź

Top 2 Ad Creative of Rossmann PL

Ad Details :

Headline :Old Spice Polska

Text :Wybierasz żel pod prysznic? Słodziutka kąpiel…NIE! Old Spice Captain…TAK!

Top 3 Ad Creative of Rossmann PL

Ad Details :

Headline :Pokonaj tłuszcz.

Text :Moc czyszczenia, na której możesz polegać. W jednej kropli nowego Fairy.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 154 260 233
Popularity 963 954 826
Dimensions 1080 x 1274 512 x 640 1080 x 1080
Creative Type Image Video Image
Network Facebook Instagram Facebook
Related Ads 1 2 3
Countries Poland Poland Poland
Language Polish Polish Polish

Through the above analysis, we can see that the most effective channel for Rossmann PL in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Rossmann PL’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Rossmann PL, you can click the app name below to view related reports.