Rossmann PL Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rossmann PL's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rossmann PL.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rossmann PL
App Name : Rossmann PL
Logo：
OS : Android
Network : Facebook,Instagram,YouTube
Developer : Rossmann
Publisher : Instagram,Facebook,Twins Babysitter Daycare - Caring Games,Alarm Clock,細胞連接(Cell Connect) - 體驗數字組合的樂趣,Bubble Pop Shooter
Total creative ads during the time period : 4,146
Duration : 1,192
Popularity : 369,636
Check ASO Keywords of Rossmann PL
2. Rossmann PL’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rossmann PL in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rossmann PL in the recent period. As of 2021-03-15, among the Rossmann PL‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 60.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 40.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Rossmann PL's the proportion of networks impressions are placed like this:
Instagram's proportion is 57.21%,
Facebook's proportion is 42.79%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Rossmann PL‘s network with the most ads is Instagram and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of Rossmann PL
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rossmann PL. We can see some advertising trends.
Top 1 Ad Creative of Rossmann PL
Ad Details ：
Headline ：
Text ：Wybiel Zęby z Coco Glam❤
Najtańsze ceny w drogeriach Rossmann❤
Top 2 Ad Creative of Rossmann PL
Ad Details ：
Headline ：
Text ：Wybiel Zęby z Coco Glam❤
Najtańsze ceny w drogeriach Rossmann❤
Top 3 Ad Creative of Rossmann PL
Ad Details ：
Headline ：
Text ：Wybiel Zęby z Coco Glam❤
Najtańsze ceny w drogeriach Rossmann❤
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 163 | 163 | 163 |
| Popularity | 975 | 974 | 974 |
| Dimensions | 400 x 600 | 400 x 600 | 400 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Poland | Poland | Poland |
| Language | Polish | Polish | Polish |
Through the above analysis, we can see that the most effective channel for Rossmann PL in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Rossmann PL's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rossmann PL, you can click the app name below to view related reports, or you can find more info in ASOTools.