RTL Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the RTL’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RTL.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of RTL

App Name : RTL

Logo

RTL-SocialPeta

OS : iOS

Network : Facebook,Audience Network,YouTube

Developer : RTL NET

Publisher : Huffington Post - News,SmartNews: World Breaking News,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),Radios Maroc,Polaris Office - Free Docs, Sheets, Slides + PDF,Szyfrowanki - Ułóż słowa,Brands Logo Quiz - 2018 Edition

Total creative ads during the time period : 31

Duration : 1,756

Popularity : 2,037

2. RTL’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser RTL in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of RTL in the recent period. As of 2020-09-07, among the RTL‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, RTL’s the proportion of networks impressions are placed like this:

YouTube’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, RTL‘s network with the most ads is YouTube and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of RTL

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RTL. We can see some advertising trends.

Top 1 Ad Creative of RTL

Ad Details :

Headline :Réforme des retraites : qui seront les gagnants et les perdants du futur système ?

Text :Un étude d'impact de la future réforme des retraites sera présentée au gouvernement le 24 janvier.

Top 2 Ad Creative of RTL

Ad Details :

Headline :INFO RTL - Des vols constatés sur la tombe de Maëlys

Text :La mère de Maëlys appelle les voleurs à ramener les objets disparus.

Top 3 Ad Creative of RTL

Ad Details :

Headline :Le groupe M6 dévoile sa nouvelle offre de podcasts natifs avec RTL Originals

Text :Ce lundi 9 mars, le groupe M6 lance 9 nouveaux podcasts natifs et 3 nouvelles saisons de ses précédents succès.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 53 1 22
Popularity 293 131 109
Dimensions 2000 x 1335 876 x 585 1590 x 1060
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Monaco,Switzerland,Luxembourg,Congo,Belgium,Central African,France Luxembourg,France,Congo,Monaco,Switzerland,Central African,Belgium France
Language French French French

Through the above analysis, we can see that the most effective channel for RTL in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free RTL’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to RTL, you can click the app name below to view related reports.