RTL Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the RTL's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RTL.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of RTL
App Name : RTL
Logo：
OS : Android
Network : Facebook,Audience Network,YouTube
Developer : Groupe M6
Publisher : Facebook,Instagram,HuffPost - Daily Breaking News & Politics,SmartNews: Local Breaking News,Pipa Combate 3D - Kite Flying,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),Radios Maroc,Polaris Office - Free Docs, Sheets, Slides + PDF
Total creative ads during the time period : 50
Duration : 1,959
Popularity : 3,660
Check ASO Keywords of RTL
2. RTL’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser RTL in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of RTL in the recent period. As of 2021-02-23, among the RTL‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-23, RTL's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-23, RTL‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of RTL
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RTL. We can see some advertising trends.
Top 1 Ad Creative of RTL
Ad Details ：
Headline ：Réforme des retraites : qui seront les gagnants et les perdants du futur système ?
Text ：Il serait encore plus exact de dire que ce n’est pas le paradoxe de cette réforme, mais le paradoxe du traitement et du jugement irrationnel fait par certains de cette réforme.
« C’est bien le paradoxe de cette réforme, jugée favorable aux riches, mais qui serait en réalité puissamment redistributrice au profit des plus modestes.
Les grands gagnants devraient être les petites retraites, dont le seuil va être relevé à 85% du smic net, soit environ 1.000 euros, un montant qui sera revalorisé au fil des ans. Ceux qui ont les salaires les plus élevés et des carrières dites ascendantes seront, quant à eux, moins favorisés. Les 25% des retraités les moins bien payés devraient voir leur pension augmenter de 29% en moyenne, tandis que les 25% les mieux payés verraient leur retraite stagner. »
Top 2 Ad Creative of RTL
Ad Details ：
Headline ：INFO RTL - Des vols constatés sur la tombe de Maëlys
Text ：La mère de Maëlys appelle les voleurs à ramener les objets disparus.
Top 3 Ad Creative of RTL
Ad Details ：
Headline ：Le groupe M6 dévoile sa nouvelle offre de podcasts natifs avec RTL Originals
Text ：Ce lundi 9 mars, le groupe M6 lance 9 nouveaux podcasts natifs et 3 nouvelles saisons de ses précédents succès.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 263 | 1 | 22 |
| Popularity | 999 | 131 | 109 |
| Dimensions | 2000 x 1335 | 876 x 585 | 1590 x 1060 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | France | France,Congo,Monaco,Switzerland,Belgium,Luxembourg,Central African | France |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for RTL in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free RTL's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to RTL, you can click the app name below to view related reports, or you can find more info in ASOTools.