RTL Nieuws Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the RTL Nieuws's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RTL Nieuws.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of RTL Nieuws
App Name : RTL Nieuws
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : RTL Nederland B.V.
Publisher : Facebook,Instagram,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),ActionDirector Video Editor - Edit Videos Fast
Total creative ads during the time period : 107
Duration : 694
Popularity : 9,293
Check ASO Keywords of RTL Nieuws
2. RTL Nieuws’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser RTL Nieuws in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of RTL Nieuws in the recent period. As of 2021-05-23, among the RTL Nieuws‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, RTL Nieuws's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-23, RTL Nieuws‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of RTL Nieuws
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RTL Nieuws. We can see some advertising trends.
Top 1 Ad Creative of RTL Nieuws
Ad Details ：
Headline ：Zeevonk en lichtende wolken leveren prachtige beelden op
Text ：Een werkelijk schitterend gezicht was het vannacht aan de kust: de zeevonk was samen met de lichtende wolken nachtwolken te zien. Gijs de Reijke en Wouter van Bernebeek legden het mystieke tafereel haarfijn met zijn camera vast.
Top 2 Ad Creative of RTL Nieuws
Ad Details ：
Headline ：Vrijwilligers duiken 2500 kilo troep op uit de Noordzee
Text ：Tijdens een negendaagse duikexpeditie hebben vrijwilligers in totaal 2500 kilo troep uit de Noordzee gehaald. Vanmiddag kwam een schip dat daarvoor was gebruikt, aan in de haven van Scheveningen.
Top 3 Ad Creative of RTL Nieuws
Ad Details ：
Headline ：Oostenrijkse luchtvaartmaatschappij vervangt vliegtuigen door treinen
Text ：#degoedekantop: Austrian Airlines vervangt vliegtuigen door treinen voor bestemmingen die per trein binnen drie uur bereikbaar zijn.
Ps. Austrian Airlines is net als Brussel Airlines dochter van de Lufthansa Group.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 287 | 181 | 120 |
| Popularity | 999 | 984 | 872 |
| Dimensions | 2048 x 1152 | 2048 x 1152 | 2048 x 1152 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Netherlands | Netherlands | Belgium |
| Language | Dutch | Dutch | NA |
Through the above analysis, we can see that the most effective channel for RTL Nieuws in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free RTL Nieuws's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to RTL Nieuws, you can click the app name below to view related reports, or you can find more info in ASOTools.