Rules of Survival Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rules of Survival's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rules of Survival.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rules of Survival
App Name : Rules of Survival
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Instagram
Developer : NetEase Games
Publisher : Drift Mania Championship,Pixel Block Gun 3D,Drift Mania Championship Lite,Fire Brigade Truck Simulator,Pixel Fury: Multiplayer FPS,美国战争机器人对战冲突：机器人SIM卡ulation 3D,Drift Mania Championship - 2,4x4 Mountain Racer,Traffic Racer Rush. Real Car Rider Highway Road 3D
Total creative ads during the time period : 417
Duration : 1,215
Popularity : 51,206
Check ASO Keywords of Rules of Survival
2. Rules of Survival’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rules of Survival in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rules of Survival in the recent period. As of 2021-03-14, among the Rules of Survival‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Rules of Survival's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-14, Rules of Survival‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Rules of Survival
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rules of Survival. We can see some advertising trends.
Top 1 Ad Creative of Rules of Survival
Ad Details ：
Headline ：Dem Gaming
Text ：Welcome to the arena of RULES OF SURVIVAL! Absolute fair play in a massive HD map! Solo or team mode in a 120 survivor’s battle! Variety of firearms and accessories! Drive vehicles across different terrains! It is not a game. You are writing RULES OF SURVIVAL.
Top 2 Ad Creative of Rules of Survival
Ad Details ：
Headline ：Dem Gaming
Text ：Welcome to the arena of RULES OF SURVIVAL! Absolute fair play in a massive HD map! Solo or team mode in a 120 survivor’s battle! Variety of firearms and accessories! Drive vehicles across different terrains! It is not a game. You are writing RULES OF SURVIVAL.
Top 3 Ad Creative of Rules of Survival
Ad Details ：
Headline ：Rules of Survival
Text ：Only the Last 1 Survives
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 273 | 332 | 283 |
| Popularity | 999 | 999 | 968 |
| Dimensions | 600 x 600 | 958 x 959 | 1280 x 720 |
| Creative Type | Image | Image | Video |
| Network | Google Ads(Admob) | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Australia,United States,United Kingdom,Canada | United States | Canada,United States,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Rules of Survival in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Rules of Survival's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rules of Survival, you can click the app name below to view related reports, or you can find more info in ASOTools.