Rumah 123 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rumah 123's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rumah 123.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rumah 123
App Name : Rumah 123
Logo：
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : 99.co Group Indonesia
Publisher : Instagram,Korean Food Recipes - 10k Recipes,Facebook,AirBrush: Easy Photo Editor,YouCam Nails - Manicure Salon for Custom Nail Art,USA Weather forecast,Fotor - Photo Editor&Collage
Total creative ads during the time period : 620
Duration : 663
Popularity : 79,652
Check ASO Keywords of Rumah 123
2. Rumah 123’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rumah 123 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rumah 123 in the recent period. As of 2021-03-15, among the Rumah 123‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Rumah 123's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-15, Rumah 123‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Rumah 123
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rumah 123. We can see some advertising trends.
Top 1 Ad Creative of Rumah 123
Ad Details ：
Headline ：GRIA Jakarta 2 Pamulang
Text ：berada di pamulang tangsel dgn type 36/90 dan 36/96, bebas banjir
Top 2 Ad Creative of Rumah 123
Ad Details ：
Headline ：GRIA Jakarta 2 Pamulang
Text ：berada di pamulang tangsel dgn type 36/90 dan 36/96, bebas banjir
Top 3 Ad Creative of Rumah 123
Ad Details ：
Headline ：GRIA Jakarta 2 Pamulang
Text ：berada di pamulang tangsel dgn type 36/90 dan 36/96, bebas banjir
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 324 | 365 | 324 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 200 x 104 | 600 x 313 | 600 x 313 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for Rumah 123 in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Rumah 123's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rumah 123, you can click the app name below to view related reports, or you can find more info in ASOTools.