Rumbo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rumbo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rumbo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rumbo
App Name : Rumbo
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : MiRumbo
Publisher : Instagram,Facebook
Total creative ads during the time period : 243
Duration : 182
Popularity : 20,415
Check ASO Keywords of Rumbo
2. Rumbo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rumbo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rumbo in the recent period. As of 2021-03-15, among the Rumbo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Rumbo's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.08%,
Facebook's proportion is 25.02%,
Audience Network's proportion is 25.0%,
Messenger's proportion is 24.91%,
's proportion is .
In the date of 2021-03-15, Rumbo‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Rumbo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rumbo. We can see some advertising trends.
Top 1 Ad Creative of Rumbo
Ad Details ：
Headline ：Con nuestras alertas de que llegas, llegas porque nos preocupamos por ti y de los que quieres
Text ：Te avisamos en corto de todo lo que pase en el transporte público para que nos quieras todavía más.
Top 2 Ad Creative of Rumbo
Ad Details ：
Headline ：Con nuestras alertas de que llegas, llegas porque nos preocupamos por ti y de los que quieres
Text ：Te avisamos en corto de todo lo que pase en el transporte público para que nos quieras todavía más.
Top 3 Ad Creative of Rumbo
Ad Details ：
Headline ：Con nuestras alertas de que llegas, llegas porque nos preocupamos por ti y de los que quieres
Text ：Te avisamos en corto de todo lo que pase en el transporte público para que nos quieras todavía más.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 39 | 39 | 39 |
| Popularity | 213 | 213 | 212 |
| Dimensions | 1200 x 1200 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Mexico | Mexico | Mexico |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Rumbo in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Rumbo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rumbo, you can click the app name below to view related reports, or you can find more info in ASOTools.