Running Care Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Running Care's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Running Care.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Running Care
App Name : Running Care
Logo：
OS : iOS
Network : Facebook,Messenger,Instagram
Developer : Premedit
Publisher : Instagram,Facebook,CityMaps2Go Offline Maps for Travel and Outdoors
Total creative ads during the time period : 174
Duration : 957
Popularity : 32,617
Check ASO Keywords of Running Care
2. Running Care’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Running Care in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Running Care in the recent period. As of 2021-03-16, among the Running Care‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 26.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 53.33%, Carousel category's proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Running Care's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.37%,
Instagram's proportion is 32.61%,
Audience Network's proportion is 16.62%,
Messenger's proportion is 16.4%,
's proportion is .
In the date of 2021-03-16, Running Care‘s network with the most ads is Audience Network and its proportion is 26.67%.
3. Top 3 Ad Creative Analysis of Running Care
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Running Care. We can see some advertising trends.
Top 1 Ad Creative of Running Care
Ad Details ：
Headline ：L'application santé des runners -->
Text ：
Top 2 Ad Creative of Running Care
Ad Details ：
Headline ：L'application pour courir en bonne santé -->
Text ：
Top 3 Ad Creative of Running Care
Ad Details ：
Headline ：L'application santé des runners -->
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 204 | 319 | 319 |
| Popularity | 996 | 994 | 992 |
| Dimensions | 1200 x 628 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 3 | 3 |
| Countries | France | France | France |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Running Care in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Running Care's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Running Care, you can click the app name below to view related reports, or you can find more info in ASOTools.