Safe Parent Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Safe Parent's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Safe Parent.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Safe Parent
App Name : Safe Parent
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Appworks Inc.
Publisher : Instagram,Facebook,Family Courts Act 1984,My Chaplet of Divine Mercy,Lawyer Diary
Total creative ads during the time period : 117
Duration : 756
Popularity : 14,420
Check ASO Keywords of Safe Parent
2. Safe Parent’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Safe Parent in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Safe Parent in the recent period. As of 2021-03-08, among the Safe Parent‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-08, Safe Parent's the proportion of networks impressions are placed like this:
Messenger's proportion is 31.66%,
Facebook's proportion is 31.41%,
Instagram's proportion is 31.36%,
Audience Network's proportion is 5.57%,
's proportion is .
In the date of 2021-03-08, Safe Parent‘s network with the most ads is Instagram and its proportion is 32.35%.
3. Top 3 Ad Creative Analysis of Safe Parent
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Safe Parent. We can see some advertising trends.
Top 1 Ad Creative of Safe Parent
Ad Details ：
Headline ：Get Help Today
Text ：hermanlaw.com
Top 2 Ad Creative of Safe Parent
Ad Details ：
Headline ：Sex Abuse Attorney Jeff Herman at Herman Law 4
Text ：Have you or a loved one been a victim of childhood sexual abuse? A new law in New York allows you to make a claim no matter when the abuse occurred! We don't get paid unless you get paid. Call now.
Top 3 Ad Creative of Safe Parent
Ad Details ：
Headline ：Get Help Today
Text ：hermanlaw.com
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 179 | 180 | 98 |
| Popularity | 993 | 970 | 758 |
| Dimensions | 2104 x 348 | 1280 x 720 | 1060 x 175 |
| Creative Type | Image | Video | Image |
| Network | YouTube | YouTube | YouTube |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Taiwan,United Kingdom,Germany,Greece,Algeria,Israel,Pakistan,Philippines,Thailand,France,Mexico,Croatia,Indonesia,United Arab Emirates,Czech,Ukraine,Hong Kong,Poland,Serbia and Montenegro | Saudi Arabia,Greece,Algeria,Czech,Mexico,Serbia and Montenegro,United States,Egypt,Pakistan,Chile,Romania,Tunisia,Spain,Canada,Japan,Sweden,Croatia,Morocco,United Kingdom,Ukraine | Morocco,Hungary,Algeria,Czech,Japan,Philippines,Pakistan,France,United Arab Emirates,Georgia,Spain,Greece,Mexico,United States,Egypt,Colombia,Canada,Israel,Vietnam |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Safe Parent in recent advertising is YouTube, and the main creative type is Image.
In conclusion: The above is a free Safe Parent's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Safe Parent, you can click the app name below to view related reports, or you can find more info in ASOTools.