Safe Surfer Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Safe Surfer's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Safe Surfer.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Safe Surfer
App Name : Safe Surfer
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Safe Surfer Ltd
Publisher : Instagram
Total creative ads during the time period : 4
Duration : 11
Popularity : 288
Check ASO Keywords of Safe Surfer
2. Safe Surfer’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Safe Surfer in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Safe Surfer in the recent period. As of 2020-08-23, among the Safe Surfer‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-23, Safe Surfer's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2020-08-23, Safe Surfer‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Safe Surfer
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Safe Surfer. We can see some advertising trends.
Top 1 Ad Creative of Safe Surfer
Ad Details ：
Headline ：Safe Surfer
Text ：By using Safesurfer (Porn Blocker), you can remove your ability to access pornography on iPhone/iPad. Whether it be deliberate or accidental access on 3G/4G and WiFi networks. The Safesurfer app runs silently in the background and blocks adult content on all Major browsers such as Safari, Chrome,...
Top 2 Ad Creative of Safe Surfer
Ad Details ：
Headline ：Safe Surfer
Text ：By using Safesurfer (Porn Blocker), you can remove your ability to access pornography on iPhone/iPad. Whether it be deliberate or accidental access on 3G/4G and WiFi networks. The Safesurfer app runs silently in the background and blocks adult content on all Major browsers such as Safari, Chrome,...
Top 3 Ad Creative of Safe Surfer
Ad Details ：
Headline ：Safe Surfer
Text ：By using Safesurfer (Porn Blocker), you can remove your ability to access pornography on iPhone/iPad. Whether it be deliberate or accidental access on 3G/4G and WiFi networks. The Safesurfer app runs silently in the background and blocks adult content on all Major browsers such as Safari, Chrome,...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 10 | 10 | 10 |
| Popularity | 72 | 72 | 72 |
| Dimensions | 1920 x 1353 | 1920 x 1353 | 1920 x 1353 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,New Zealand | New Zealand,Australia | New Zealand,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Safe Surfer in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Safe Surfer's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Safe Surfer, you can click the app name below to view related reports, or you can find more info in ASOTools.