SafeBoda Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SafeBoda's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SafeBoda.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SafeBoda
App Name : SafeBoda
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : SafeBoda Holding
Publisher : Instagram,Treehouse Table,WomanLog Period Tracker & Calendar,Vegan Recipes - Free Vegan Food Cookbook,100+ Detox Drinks - Healthy Recipes,Water Drink Reminder,Alarm Clock,100+ Smoothie Recipes - Healthy Drinks Recipes
Total creative ads during the time period : 1,127
Duration : 1,327
Popularity : 79,390
Check ASO Keywords of SafeBoda
2. SafeBoda’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SafeBoda in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SafeBoda in the recent period. As of 2021-03-15, among the SafeBoda‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, SafeBoda's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-15, SafeBoda‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of SafeBoda
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SafeBoda. We can see some advertising trends.
Top 1 Ad Creative of SafeBoda
Ad Details ：
Headline ：
Text ：Your Cashless rides just got better! Starting today, ENJOY A 20% DISCOUNT on all Cashless rides Have you topped up your #SafeBoda Cashless account yet? #GoCashless #CashlessisLimitless https://t.co/yexuIhDT7O
Top 2 Ad Creative of SafeBoda
Ad Details ：
Headline ：
Text ：Your SafeBoda app is your wallet. TOP IT UP WITH YOUR SAFEBODA TO #GoCashless AND : ➡️20% discount on all Cashless rides ➡️4% free Cashless for every airtime transaction ➡️Share Cashless and airtime to Airtel, MTN and Africell ➡️Send and track packages https://t.co/p9USN55bhx
Top 3 Ad Creative of SafeBoda
Ad Details ：
Headline ：
Text ：Ibadan, your SafeBoda is here! Visit your app store to download the app today.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 149 | 114 | 147 |
| Popularity | 934 | 780 | 710 |
| Dimensions | 834 x 466 | 1200 x 600 | 400 x 224 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | United States,Canada,Australia,United Kingdom | United Kingdom,Australia,Canada,United States | Nigeria |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SafeBoda in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free SafeBoda's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SafeBoda, you can click the app name below to view related reports, or you can find more info in ASOTools.