SafelyPass Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SafelyPass's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SafelyPass.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SafelyPass
App Name : SafelyPass
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : andonix
Publisher : Instagram,Emotional intelligence,Halloween Jackpot Win Slots,Funny Riddles (PL),Spider Solitaire Classic,심심톡,Fair Story: Bubble Shooter,C.U.T.E. - Follow IG Star Girls
Total creative ads during the time period : 54
Duration : 106
Popularity : 5,408
Check ASO Keywords of SafelyPass
2. SafelyPass’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SafelyPass in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SafelyPass in the recent period. As of 2020-09-04, among the SafelyPass‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.0%, Carousel category's proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, SafelyPass's the proportion of networks impressions are placed like this:
Facebook's proportion is 40.68%,
Audience Network's proportion is 19.77%,
Instagram's proportion is 19.77%,
Messenger's proportion is 19.77%,
's proportion is .
In the date of 2020-09-04, SafelyPass‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of SafelyPass
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SafelyPass. We can see some advertising trends.
Top 1 Ad Creative of SafelyPass
Ad Details ：
Headline ：Download SafelyPass Free to Your Android Device
Text ：Create a virtual work, collaboration or a social space with a couple of clicks, invite others to join and with a personal QR code grant physical access to a physical space by issuing a digital SAFELY Pass. Automate people entry processes to physical spaces by making sure they are SAFELY spaces for E...
Top 2 Ad Creative of SafelyPass
Ad Details ：
Headline ：Download SafelyPass Free to Your Android Device
Text ：Create a virtual work, collaboration or a social space with a couple of clicks, invite others to join and with a personal QR code grant physical access to a physical space by issuing a digital SAFELY Pass. Automate people entry processes to physical spaces by making sure they are SAFELY spaces for E...
Top 3 Ad Creative of SafelyPass
Ad Details ：
Headline ：Download SafelyPass Free to Your Android Device
Text ：Create a virtual work, collaboration or a social space with a couple of clicks, invite others to join and with a personal QR code grant physical access to a physical space by issuing a digital SAFELY Pass. Automate people entry processes to physical spaces by making sure they are SAFELY spaces for E...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 40 | 40 | 40 |
| Popularity | 202 | 201 | 201 |
| Dimensions | 2048 x 1425 | 2048 x 1425 | 2048 x 1425 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SafelyPass in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free SafelyPass's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SafelyPass, you can click the app name below to view related reports, or you can find more info in ASOTools.