SALT Experience Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SALT Experience's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SALT Experience.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SALT Experience
App Name : SALT Experience
Logo：
OS : Android
Network : Facebook,Audience Network,Messenger
Developer : LUX Hospitality LTD
Publisher : Instagram
Total creative ads during the time period : 30
Duration : 88
Popularity : 2,236
Check ASO Keywords of SALT Experience
2. SALT Experience’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SALT Experience in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SALT Experience in the recent period. As of 2020-09-26, among the SALT Experience‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 46.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.0%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-26, SALT Experience's the proportion of networks impressions are placed like this:
Messenger's proportion is 35.49%,
Facebook's proportion is 29.79%,
Instagram's proportion is 25.19%,
Audience Network's proportion is 9.53%,
's proportion is .
In the date of 2020-09-26, SALT Experience‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of SALT Experience
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SALT Experience. We can see some advertising trends.
Top 1 Ad Creative of SALT Experience
Ad Details ：
Headline ：
Text ：Time outdoors. Time learning new things. Time in the Palmar lagoon. Oh-so delicious food. Time doing things. Time doing nothing. Book your stay as from MUR 8,000 per night for 2 persons. Kids stay free*
Top 2 Ad Creative of SALT Experience
Ad Details ：
Headline ：Work-Life Balance
Text ：4-Night Offer
Top 3 Ad Creative of SALT Experience
Ad Details ：
Headline ：
Text ：Time outdoors. Time learning new things. Time in the Palmar lagoon. Oh-so delicious food. Time doing things. Time doing nothing. Book your stay as from MUR 8,000 per night for 2 persons. Kids stay free*
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 33 | 33 | 33 |
| Popularity | 109 | 109 | 109 |
| Dimensions | 224 x 400 | 828 x 1242 | 224 x 400 |
| Creative Type | Video | Image | Video |
| Network | Messenger | Messenger | |
| Related Ads | 2 | 2 | 2 |
| Countries | Mauritius | Mauritius | Mauritius |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SALT Experience in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free SALT Experience's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SALT Experience, you can click the app name below to view related reports, or you can find more info in ASOTools.