Salut Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Salut's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Salut.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Salut
App Name : Salut
Logo：
OS : iOS
Network : Instagram,Facebook
Developer : Salut Holding B.V.
Publisher : Instagram,Facebook
Total creative ads during the time period : 31
Duration : 314
Popularity : 4,454
Check ASO Keywords of Salut
2. Salut’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Salut in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Salut in the recent period. As of 2021-05-11, among the Salut‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-11, Salut's the proportion of networks impressions are placed like this:
Instagram's proportion is 91.06%,
Facebook's proportion is 8.94%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-11, Salut‘s network with the most ads is Instagram and its proportion is 85.71%.
3. Top 3 Ad Creative Analysis of Salut
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Salut. We can see some advertising trends.
Top 1 Ad Creative of Salut
Ad Details ：
Headline ：Download de gratis Salut app!
Text ：
Top 2 Ad Creative of Salut
Ad Details ：
Headline ：Ontdek wat werkt voor jouw gezondheid
Text ：Hoeveel zoet is niet meer goed? Houd jouw eetpatroon bij én geef aan hoe je je voelt. Met een paar minuten per dag krijg jij zo verrassende inzichten in hoe je ervoor staat. Zo ontdek je het verband tussen wat je doet, wat je voelt en je gezondheid. Je hebt invloed op jouw gezondheid! Bekijk snel alle handige functionaliteiten van de Salut app. #gezondmetsalut
Top 3 Ad Creative of Salut
Ad Details ：
Headline ：Download de gratis Salut app!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 48 | 44 | 38 |
| Popularity | 261 | 201 | 191 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Netherlands | Netherlands | Netherlands |
| Language | English | Dutch | NA |
Through the above analysis, we can see that the most effective channel for Salut in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Salut's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Salut, you can click the app name below to view related reports, or you can find more info in ASOTools.