Santander Way Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Santander Way's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Santander Way.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Santander Way
App Name : Santander Way
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Banco Santander (Brasil) S.A.
Publisher : Instagram,SMARTfiches Dermatologie Free,Voice Texting Pro,Facebook,Maps of All Countries Geo-Quiz,英语口语-美式口语教程,电池管家-电池检测维护大师
Total creative ads during the time period : 1,815
Duration : 1,157
Popularity : 112,813
Check ASO Keywords of Santander Way
2. Santander Way’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Santander Way in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Santander Way in the recent period. As of 2021-03-10, among the Santander Way‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 36.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 63.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, Santander Way's the proportion of networks impressions are placed like this:
Facebook's proportion is 37.6%,
Instagram's proportion is 31.81%,
Messenger's proportion is 25.26%,
Audience Network's proportion is 5.34%,
's proportion is .
In the date of 2021-03-10, Santander Way‘s network with the most ads is Facebook and its proportion is 36.67%.
3. Top 3 Ad Creative Analysis of Santander Way
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Santander Way. We can see some advertising trends.
Top 1 Ad Creative of Santander Way
Ad Details ：
Headline ：✅App Santander Way → Como baixar - Fatura【SAIBA MAIS】
Text ：DESCUBRA AQUI →【✅Você acompanha em tempo real com App Way Santander ✓ Como baixar ✓ Aplicativo Way como usar ✓ App Way Santander fatura online【SAIBA MAIS】
Top 2 Ad Creative of Santander Way
Ad Details ：
Headline ：✅App Santander Way → Como baixar - Fatura【SAIBA MAIS】
Text ：DESCUBRA AQUI →【✅Você acompanha em tempo real com App Way Santander ✓ Como baixar ✓ Aplicativo Way como usar ✓ App Way Santander fatura online【SAIBA MAIS】
Top 3 Ad Creative of Santander Way
Ad Details ：
Headline ：
Text ：✅App Way Santander✅
➡️O que é App Way Santander
➡️App Way Santander é pago
➡️Como baixar App Way Santander
➡️Aplicativo Santander Way como usar
➡️App Way Santander fatura online
➡️Reativar o Cartão Santander
➡️O que fazer quando o Aplicativo Santander está com erro para baixar
➡️Como abrir o Saldo pelo Aplicativo
➡️Como saber a senha do Cartão Santander
➡️Esqueci a Senha do Aplicativo e agora?
➡️Como Solicitar um limite maior pelo Santander
➡️Não quero usar o App Way para o Cartão Santander o que faço
➡️Como comprar com app way Santander
➡️Vantagens em utilizar o Aplicativo Way do Santander
➡️Como usar o aplicativo depois da última atualização e o que fazer se der problema
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 222 | 206 | 196 |
| Popularity | 996 | 995 | 993 |
| Dimensions | 1200 x 628 | 1200 x 628 | 400 x 224 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | English |
Through the above analysis, we can see that the most effective channel for Santander Way in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Santander Way's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Santander Way, you can click the app name below to view related reports, or you can find more info in ASOTools.