Scala 40 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Scala 40's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Scala 40.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Scala 40
App Name : Scala 40
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Antonio Ferraioli
Publisher : Canasta - Card Game,SUECA GameVelvet - Card Game,Cacheta Gin Rummy - Card Game,Buraco Mano a Mano,Drift Mania Championship,Tranca Online,Instagram,Play Canasta and Burraco
Total creative ads during the time period : 93
Duration : 232
Popularity : 9,854
Check ASO Keywords of Scala 40
2. Scala 40’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Scala 40 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Scala 40 in the recent period. As of 2020-11-26, among the Scala 40‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-26, Scala 40's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-26, Scala 40‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Scala 40
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Scala 40. We can see some advertising trends.
Top 1 Ad Creative of Scala 40
Ad Details ：
Headline ：Scala 40
Text ：Scala 40
Top 2 Ad Creative of Scala 40
Ad Details ：
Headline ：Scala 40
Text ：Scala 40
Top 3 Ad Creative of Scala 40
Ad Details ：
Headline ：Scala 40
Text ：Scala 40
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 88 | 88 | 88 |
| Popularity | 716 | 711 | 710 |
| Dimensions | 405 x 228 | 405 x 228 | 405 x 228 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Romania,Argentina,Guatemala,United Kingdom,Macedonia,Serbia and Montenegro,Kosovo,Honduras,Italy,Panama,Luxembourg,Hungary,Russia,France,Switzerland,Ukraine,San Marino,Greece,Spain | Spain,France,Slovenia,Hungary,Guatemala,Bulgaria,Belarus,Mexico,Argentina,Luxembourg,Belgium,Russia,Honduras,Malta,Albania,Ukraine,Serbia and Montenegro,Kosovo,Costa Rica | Romania,Argentina,Guatemala,United Kingdom,Macedonia,Serbia and Montenegro,Kosovo,Honduras,Italy,Panama,Luxembourg,Hungary,Russia,France,Switzerland,Ukraine,San Marino,Greece,Spain |
| Language | Italian | Italian | Italian |
Through the above analysis, we can see that the most effective channel for Scala 40 in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Scala 40's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Scala 40, you can click the app name below to view related reports, or you can find more info in ASOTools.