SCB Mobile Banking Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the SCB Mobile Banking’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SCB Mobile Banking.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of SCB Mobile Banking

App Name : SCB Mobile Banking

Logo

SCB Mobile Banking-SocialPeta

OS : iOS

Network : Audience Network,YouTube,Facebook

Developer : Sai Gon Joint Stock Commercial Bank

Publisher : APUS MSG Center - management,Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,MakeupPlus,Blue Light Filter,USA Weather forecast,Text Free: WiFi Calling App,7 Minute Workout

Total creative ads during the time period : 31

Duration : 469

Popularity : 2,710

2. SCB Mobile Banking’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser SCB Mobile Banking in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of SCB Mobile Banking in the recent period. As of 2020-09-06, among the SCB Mobile Banking‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, SCB Mobile Banking’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, SCB Mobile Banking‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of SCB Mobile Banking

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SCB Mobile Banking. We can see some advertising trends.

Top 1 Ad Creative of SCB Mobile Banking

Ad Details :

Headline :💎 TẶNG KIM CƯƠNG VIÊN 💎

Text :Ngân hàng Thương Mại Cổ Phần Sài Gòn. Hội sở chính: 927 Trần Hưng Đạo, Quận 5, Tp. HCM. Vốn điều lệ: Kể từ ngày 27/04/2015, vốn điều lệ của Ngân hàng Thương Mại Cổ Phần Sài Gòn là 14.294.801.040.000 đồng.

Top 2 Ad Creative of SCB Mobile Banking

Ad Details :

Headline :QR Siêu Tốc - Hoàn Tiền Cực Sốc

Text :Hoàn tiền đến 5.000.000VND. Xem ngay.

Top 3 Ad Creative of SCB Mobile Banking

Ad Details :

Headline :QR Siêu Tốc - Hoàn Tiền Cực Sốc

Text :Hoàn tiền đến 5.000.000VND. Xem ngay.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 143 17 17
Popularity 936 92 92
Dimensions 1200 x 1200 1201 x 629 1000 x 1000
Creative Type Image Image Image
Network Facebook Messenger Instagram
Related Ads 1 1 1
Countries Vietnam Vietnam Vietnam
Language Vietnamese Vietnamese Vietnamese

Through the above analysis, we can see that the most effective channel for SCB Mobile Banking in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free SCB Mobile Banking’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to SCB Mobile Banking, you can click the app name below to view related reports.