SCB Mobile Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SCB Mobile Banking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SCB Mobile Banking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SCB Mobile Banking
App Name : SCB Mobile Banking
Logo：
OS : iOS
Network : Audience Network,Facebook,YouTube
Developer : Sai Gon Joint Stock Commercial Bank
Publisher : Facebook,Instagram,APUS Message Center—Intelligent management,Fotor - Photo Editor&Collage,GulogGratis,MakeupPlus - Virtual Makeup,Blue Light Filter - Night Mode, Night Shift
Total creative ads during the time period : 54
Duration : 648
Popularity : 8,841
Check ASO Keywords of SCB Mobile Banking
2. SCB Mobile Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SCB Mobile Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SCB Mobile Banking in the recent period. As of 2021-03-03, among the SCB Mobile Banking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 80.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-03, SCB Mobile Banking's the proportion of networks impressions are placed like this:
Facebook's proportion is 49.79%,
Audience Network's proportion is 49.79%,
Instagram's proportion is 0.21%,
Messenger's proportion is 0.21%,
's proportion is .
In the date of 2021-03-03, SCB Mobile Banking‘s network with the most ads is Facebook and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of SCB Mobile Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SCB Mobile Banking. We can see some advertising trends.
Top 1 Ad Creative of SCB Mobile Banking
Ad Details ：
Headline ：💎 TẶNG KIM CƯƠNG VIÊN 💎
Text ：💎TẶNG KIM CƯƠNG VIÊN KHI CHI TIÊU💎
Ưu đãi dành riêng cho chủ thẻ SCB Visa/MasterCard với tổng giá trị quà tặng lên đến gần 1 tỷ đồng.
Với mỗi chi tiêu bằng thẻ từ 1 triệu đồng bạn sẽ nhận được ngay một mã dự thưởng vào cuối chương trình.
👉 Đăng ký mở thẻ ngay để không bỏ lỡ cơ hội nhận những phần quà giá trị nhé!"
Top 2 Ad Creative of SCB Mobile Banking
Ad Details ：
Headline ：💎 TẶNG KIM CƯƠNG VIÊN 💎
Text ：💎TẶNG KIM CƯƠNG VIÊN KHI CHI TIÊU💎
Ưu đãi dành riêng cho chủ thẻ SCB Visa/MasterCard với tổng giá trị quà tặng lên đến gần 1 tỷ đồng.
Với mỗi chi tiêu bằng thẻ từ 1 triệu đồng bạn sẽ nhận được ngay một mã dự thưởng vào cuối chương trình.
👉 Đăng ký mở thẻ ngay để không bỏ lỡ cơ hội nhận những phần quà giá trị nhé!"
Top 3 Ad Creative of SCB Mobile Banking
Ad Details ：
Headline ：💎 TẶNG KIM CƯƠNG VIÊN 💎
Text ：💎TẶNG KIM CƯƠNG VIÊN KHI CHI TIÊU💎
Ưu đãi dành riêng cho chủ thẻ SCB Visa/MasterCard với tổng giá trị quà tặng lên đến gần 1 tỷ đồng.
Với mỗi chi tiêu bằng thẻ từ 1 triệu đồng bạn sẽ nhận được ngay một mã dự thưởng vào cuối chương trình.
👉 Đăng ký mở thẻ ngay để không bỏ lỡ cơ hội nhận những phần quà giá trị nhé!"
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 371 | 370 | 450 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 1200 | 1200 x 1200 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Vietnam | Vietnam | Vietnam |
| Language | Vietnamese | Vietnamese | Vietnamese |
Through the above analysis, we can see that the most effective channel for SCB Mobile Banking in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SCB Mobile Banking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SCB Mobile Banking, you can click the app name below to view related reports, or you can find more info in ASOTools.