Scooter's Coffee Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Scooter's Coffee's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Scooter's Coffee.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Scooter's Coffee
App Name : Scooter's Coffee
Logo：
OS : iOS
Network : Instagram,Facebook,Audience Network
Developer : Scooter's Coffee, LLC
Publisher : Instagram,Facebook
Total creative ads during the time period : 292
Duration : 565
Popularity : 74,743
Check ASO Keywords of Scooter's Coffee
2. Scooter's Coffee’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Scooter's Coffee in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Scooter's Coffee in the recent period. As of 2021-03-15, among the Scooter's Coffee‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 44.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 13.04%, Carousel category's proportion is 42.39%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Scooter's Coffee's the proportion of networks impressions are placed like this:
Instagram's proportion is 32.31%,
Facebook's proportion is 28.79%,
Audience Network's proportion is 28.74%,
Messenger's proportion is 10.16%,
's proportion is .
In the date of 2021-03-15, Scooter's Coffee‘s network with the most ads is Instagram and its proportion is 28.26%.
3. Top 3 Ad Creative Analysis of Scooter's Coffee
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Scooter's Coffee. We can see some advertising trends.
Top 1 Ad Creative of Scooter's Coffee
Ad Details ：
Headline ：Scooter's Coffee
Text ：Lee's Summit
1. Download the Scooter’s Coffee app
2. Earn $2 off instantly*
3. Enjoy touch-free payment
4. Collect Smiles & earn FREE drinks!
(*$2 off valid for new users only)
Top 2 Ad Creative of Scooter's Coffee
Ad Details ：
Headline ：Scooter's Coffee
Text ：Lee's Summit
1. Download the Scooter’s Coffee app
2. Earn $2 off instantly*
3. Enjoy touch-free payment
4. Collect Smiles & earn FREE drinks!
(*$2 off valid for new users only)
Top 3 Ad Creative of Scooter's Coffee
Ad Details ：
Headline ：
Text ：Visit our drive-thru for your new favorite cup of coffee! Scooter’s Coffee Mobile App also available for touch-free payment.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 135 | 135 | 106 |
| Popularity | 917 | 916 | 793 |
| Dimensions | 400 x 400 | 400 x 400 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,Canada,United Kingdom,United States | Australia,Canada,United Kingdom,United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Scooter's Coffee in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Scooter's Coffee's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Scooter's Coffee, you can click the app name below to view related reports, or you can find more info in ASOTools.