Scotch & Soda Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Scotch & Soda's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Scotch & Soda.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Scotch & Soda
App Name : Scotch & Soda
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Scotch & Soda
Publisher : Instagram,Facebook,公主的服装店 - 儿童小游戏免费,Photo Editor & Pic Collage - Sweet Selfie Camera,BeautyPlus - Best Selfie Cam & Easy Photo Editor,TopBuzz: Notícias,Vídeos, GIFs
Total creative ads during the time period : 1,605
Duration : 823
Popularity : 148,292
Check ASO Keywords of Scotch & Soda
2. Scotch & Soda’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Scotch & Soda in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Scotch & Soda in the recent period. As of 2021-03-13, among the Scotch & Soda‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 27.49%, Playable Ads category's proportion is 0.0%, Image category's proportion is 72.51%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Scotch & Soda's the proportion of networks impressions are placed like this:
Instagram's proportion is 33.2%,
Facebook's proportion is 30.45%,
Audience Network's proportion is 25.11%,
Messenger's proportion is 11.25%,
's proportion is .
In the date of 2021-03-13, Scotch & Soda‘s network with the most ads is Instagram and its proportion is 30.99%.
3. Top 3 Ad Creative Analysis of Scotch & Soda
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Scotch & Soda. We can see some advertising trends.
Top 1 Ad Creative of Scotch & Soda
Ad Details ：
Headline ：Classics Reinterpreted
Text ：Our new season celebrates the uplifting power of self-expression by bringing the eclectic to everyday dressing.
Top 2 Ad Creative of Scotch & Soda
Ad Details ：
Headline ：Classics Reinterpreted
Text ：
Top 3 Ad Creative of Scotch & Soda
Ad Details ：
Headline ：Scotch & Soda Lange denim trenchcoat met riem
Text ：Iets leuks gezien?
Verwen jezelf, shop nu met -50% korting. Met 60 dagen retour.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 54 | 54 | 57 |
| Popularity | 309 | 307 | 280 |
| Dimensions | 240 x 426 | 240 x 426 | 449 x 600 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 9 |
| Countries | Canada,United States | United States,Canada | Netherlands |
| Language | English | English | Dutch |
Through the above analysis, we can see that the most effective channel for Scotch & Soda in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Scotch & Soda's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Scotch & Soda, you can click the app name below to view related reports, or you can find more info in ASOTools.